YouTube
YouTuber Latest Social Media Star to Introduce Beauty Collection
Mariale Marrero has multiple English and Spanish-language social platforms commanding more than 10 million…
Online Value Site Sells Beauty for a Buck
Fast-growing beauty web site plans more brick-and-mortar locations, too.
Execs Tackle Women’s Equality in Advertising, Tech and the C-Suite
Zhang Xin, Susan Wojcicki and others discuss equality at Women in the World New York Summit.
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Deck of Scarlet Shows Its Hand in the U.K.
Millennials and Gen X ignite growth of curated palette subscription service.
Fast Beauty: Winky Lux Delivers Trends to Market in 45 Days
When she found consumers were making excuses over drugstore beauty items, Natalie Mackey saw an opportunity…
X Out Names Cameron Dallas as Its New Face
The brand will tap into the social media star's enormous following to spread the word about its one-step acne…
Target Taps Social Star for Hair-Care Collection
Celebrity hairstylist Kristin Ess developed 15 items for all hair cleansing and styling needs.
Deck of Scarlet Launches New Palette and Tries Hand at Canadian Market
YouTubers create palettes for subscription service. Kicking off 2017 is a look from Canada's Sonjdra Deluxe.
Makeup Collaboration Mania Continues
The power of social media influencers in the beauty segment doesn't seem to be ebbing.
The Most Innovative Digital and Social Media Beauty Brands of 2016
These three brands take top prizes for innovative messaging on all social media platforms including…
The Makeup Mirror Gets Social at Le Métier de Beauté’s Neiman Marcus Counters
The YouTube experience gets personal on the store floor with Memory Makeover mirrors that record makeup…
Marc Jacobs Beauty Vlogger Casting Call Resonates Worldwide
The latest social media casting initiative from Marc Jacobs is part of a push to diversify its beauty video…
Connor Franta Leaps From YouTube to Fashion With Urban Outfitters
The YouTube star and gay rights activist talks fashion, rebelling against L.A. style and advising kids to be…
KathleenLights Leaps From Social Media to Selling Nail Polishes
The popular YouTuber's new brand KL Polish is the latest in a growing list of brands started by digital…
Celebrity Makeup Artist Lisa Eldridge Brings Gigi Hadid Inspired Look to Makeup App
Fans of the popular makeup artist can instantly try on one of her most celebrated looks straight from their…