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EXCLUSIVE: BTS’ Jin Named Newest Alo Yoga Global Ambassador as the Brand Expands in South Korea

Jin's unique approach and affinity for mindfulness, balance and self-love will be featured in a comprehensive…

Lululemon Cuts Outlook, Hurt by Weak US Market, Women’s Assortment

Lululemon CEO Calvin McDonald said men's is growing, but that women's needs more newness, which will be more…

EXCLUSIVE: Alo Yoga Launches Running Sneaker

Alo Yoga CEO Danny Harris discusses the second shoe from the brand and Alo's definitive entrance into the…

Athleisure Face-off: Lululemon vs. Alo vs. Vuori

Consumer insights shed light on how athleisure brands Lululemon, Alo Yoga and Vuori are perceived, per TD…

EXCLUSIVE: Alo Yoga Unlocks the ‘Perfect Ballet Pink’ for Collection With American Ballet Theatre

The fall 2024 collection celebrates the timeless elegance inspired by the refined art of ballet.

Alo Moves Taps Oscar-winning Visual Effects Artists to Create Volumetric 3D Classes for Meta Quest 3

The innovative movement and mindfulness experiences from Alo Moves and Magnopus are the first volumetric 3D…

Beyond Yoga, With Retail Expansion in Mind, Opens First Store in Washington State

The Los Angeles-based activewear and athleisure brand is branching out beyond California as owner Levi…

Alo Brings Its Studio to Street Style to an Exclusive Partnership Launch with Beats

The collaboration's campaign features Alo's Mindfulness in Motion partner, Grammy Award-winning artist Tyla.

Jisoo Is New Face of Alo Yoga; Pucci Debuts Yoga Collection

Plus, MCM launches a campaign featuring Cara Delevingne and Xu Meen.

Blackpink’s Jisoo Tapped as Face of Alo Yoga for Spring 2024

Jisoo will be featured in an array of Alo looks featuring core styles that will follow with upcoming spring…

Lululemon Founder Says Popular Brand Isn’t for ‘Certain Customers’

Chip Wilson has a storied track record of rankling the public consciousness with controversial remarks.

U.S. Department of Labor Recovers $1.1 Million in Wages and Damages for Factory Workers

More than 150 employees had overtime wages withheld.

EXCLUSIVE: Alo Stacks Supplements as It Continues to ‘Move Into Wellness’

The brand's latest campaign features three new supplements and celebrity ambassadors Rosie…

Lululemon Tops Profit Estimate as Sales Increase 18.7%

CEO Calvin McDonald said men were becoming a little more cautious given "uncertainty in the macro…

EleVen by Venus Williams Teams Up With CorePower Yoga for First Yoga Collaboration

The collection brings EleVen's ethos to the yoga mat for the first time.