yoga
EXCLUSIVE: Yo-Yo Ma on Keeping Fit at 70, and Fronting Lululemon’s ‘Be Spring’ Campaign
The renowned cellist, appearing alongside new brand ambassador Zhu Yilong, said he tries to stretch in the…
From L.A. With Love: Ballet Dancer Lauren Arps Brings Graceful Strength Method to Milan
Arps just opened a boutique studio to showcase her own take on ballet barre classes, one blending the…
EXCLUSIVE: Alo Teams Up With NBA Star Jimmy Butler for Its First Sneaker Collab
For this tie-up, Butler updated the athletic brand's Recovery Mode sneaker.
Prana President Outlines Her Blueprint for Brand’s Growth
Tricia Shumavon is targeting a 28-year-old active customer with lifestyle and performance product.
Set Active’s Lindsey Carter Discusses Seven Years of Bold Color Matching and Commitment to Community
The founder shares insights about catering to early trend adopters and being transparent at all stages.
Inside Puppy Sphere, the Endorphin-boosting Non-workout Yoga Class
The duo behind the Puppy Sphere's puppy yoga phenomenon share insights into building the research-based…
Alo Invites the International Style Set to Bodrum for an Elevated Wellness Experience
The fashion and lifestyle brand has opened a luxury beach club and boutique at the Mandarin Oriental in…
EXCLUSIVE: Alo Builds on Its Stackable Wellness System With Daily Greens Shot Launch
Alo's Abby Gordon speaks with WWD about the Daily Greens Shot and the intention behind the Alo Stackable…
Alo Yoga Targets Gut-brain Connection With an Expert-led Series for Mental Health Month
The 7 Days to Gut Health series will be hosted on Alo Moves and address the gut's connection to stress…
EXCLUSIVE: Jisoo Redefines Herself as an L.A. ‘It’ Girl in Alo’s Latest Campaign
Ahead of her highly anticipated world tour, Jisoo talks about exploring West Coast wellness and effortless…
EXCLUSIVE: Jin Stars in Alo’s ‘Wellness Begins With Self-Love’ Campaign
The BTS member and Alo global ambassador reflects on his commitment to mindfulness, balance and self care and…
Alo Yoga Further Bridges Its Virtual and Physical Community With Refreshed Sanctuary on Roblox
The immersive experience developed with Sawhorse gives players real-world Alo rewards and exclusive in-store…
Alo Leans Into Luxury With Third Alo Atelier Collection
Executives from the brand discuss meeting the modern luxury and lifestyle needs of its community.
Suite Talk: Alo Yoga’s Summer Nacewicz on Finding Space for Wellness and Her Dislike for the Term Work-life Balance
The executive vice president of marketing and creative at Alo Yoga shares an inside look at her career and…
Alexis Ren and Pro Surfer Bettylou Sakura Johnson Redefine Athleisure in RVCA’s Latest Campaign
The supermodel is set to launch a codesigned collection with the lifestyle brand this spring.