Yeezy
Adidas Says It Will Launch More Yeezy Product in August
It will release products that had been initiated in 2022, such as the Yeezy Boost 350 V2, 500 and 700, the…
Report: Orders for Yeezy Products Have Exceeded Adidas’ Expectations
Adidas received customer orders worth more than $563 million for 4 million pairs of sneakers by June 2, FT…
Adidas Raises Full Year Guidance, Says Yeezys Are Selling and Lifting Profits
It said revenues and profits were "positively impacted" by its decision to begin selling some Yeezy inventory.
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Analyst: People Still Want to Buy Yeezys, Despite Controversy
According to Wedbush analyst Tom Nikic, sales suggest "demand for the Yeezy products has not been impaired."
Yeezy Hiring Army of Minimum-Wage Workers
Graphic design, photo editing, pattern-making, social media, warehouse logistics and product development jobs…
Garment Unions Urge Adidas to Dedicate Some Yeezy Proceeds to ‘Harmed’ Workers
The German sportswear maker said it would donate some of the profits to racism-fighting groups like the…
Ye Files Patent for Curious New Product
Is there a market for leather-soled socks? The company that controls Kanye West's Yeezy brand seems to think…
Adidas Says It Will Sell Yeezy Product and Donate Proceeds to Charity
The proceeds would go to organizations representing people who "were hurt" by Kanye West's comments and…
As Ye Trolls German Ex, Investor Will Squeeze Adidas on Yeezy Probe
Germany's third-largest investor is gunning for a showdown at Adidas' annual meeting on Thursday, according…
Adidas Q1 Revenues Slump as Yeezy Woes Continue
The company has a 500 million euro inventory issue from the Yeezy brand. It talked up its collabs with Fear…
More Bad News for Kanye: Yeezy Must Pay $300,000 to Brooklyn Creator
Manhattan Supreme Court Judge Gerald Lebovits issued a default judgment in Brooklyn-based creative Katelyn…
Adidas Took an ‘Ethical Stance’ Over Yeezy. Can It Do the Same for Workers?
A labor activist says the sportswear firm should use the proceeds from the sale of its Ye-designed stockpile…
Gap Inc. Posts Declines Across Its Portfolio
The $16 billion San Francisco-based retail conglomerate continues to report red ink, but is getting close to…
Adidas Facing Historic $750M Disaster Amid Yeezy Fallout
The athleticwear giant's Ivy Park collaboration with pop superstar Beyoncé is also underperforming…
After Kyrie and Kanye Catastrophes, Celebrity Endorsements Ripe for Review
It's hard to imagine a worse sponsorship outcome than what happened to Nike on Dec. 7, 2022, a day that will…