Wrangler
Saturday Night Live Offers a Cheeky Look for Men’s Jeans
From hippie trends of the past to possible butt cleavage jeans of the future, denim is constantly evolving.
New Report Shows Political Leanings of Levi’s, Wrangler Shoppers
In the politically charged climate of today, an act as seemingly innocent as wearing a pair of jeans can make…
Wrangler Adds a Sustainability Factor to New Outdoor ATG Collection
Wrangler launched its All Terrain Gear (ATG) collection featuring qualities intended for high performance and…
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After Kontoor Brands’ Troubled Q3, How Long Until a Turnaround?
Despite declines in revenue and earnings, Kontoor Brands feels better results are on the horizon, updating…
Kontoor’s Share Price Slides After Revenue Miss
The Sears bankruptcy is still impacting the owner of Lee and Wrangler.
Amazon’s First Omnichannel Fashion Event Gets Mixed Reviews
In Berlin, Amazon's shoppers could use artificial intelligence to find the perfect jeans and strut along a…
Wrangler Boasts Outdoor and Western Influences for Spring 2020
Wrangler plays up its western heritage in its Spring/Summer 2020 collections.
Wrangler and Opening Ceremony Pull Looks from ’90s Value Stores
Wrangler and Opening Ceremony explore high and low fashion in an exclusive new collaboration, Value by…
Wrangler, Opening Ceremony to Create ‘Value’ Capsule Collection
The collection features jeans, graphic Ts and color-blocked jackets with a Nineties aesthetic.
Wrangler Launches Archival Capsule Collection at Fred Segal in LA
Wrangler and Fred Segal have teamed up to launch a limited-edition collection based on archival garments.
At 70, Wrangler Debuts Its First-Ever Global Campaign
Wrangler's first-ever global campaign showcases its wide-reaching appeal.
Who is the U.S. Picking Trade Fights With and How Important Are They to Fashion?
It's not just China, with the likes of Vietnam, Guatemala, India and Europe all getting dragged in as the…
Fashion’s IPOs: Who Wins on Wall Street?
A flurry of offerings over the past year has five new(ish) names vying for attention, but who has the right…
The Story Behind the Wrangler Jacket in Once Upon a Time…in Hollywood
Los Angeles in the late '60s is brought to life in the new film Once Upon a Time … in Hollywood—including the…
Kontoor Brands Strategizes Tariff-Skirting Sourcing Plans for Wrangler, Lee
The company as a strategy to deal with the U.S.-China trade war and general volatility in global sourcing.