wellness
EXCLUSIVE: Form Launches Nutrition Vertical
The female-focused fitness platform, founded by Sami Clarke and Sami Bernstein, will expand its offerings…
Building Breast Care
Sisters' Lisa Lundy and Tara Elmore built Complex Creatures to be a holistic breast health brand.
Assessing the ‘Shark Tank’ Effect on Beauty
Beauty and wellness brands like Nopalera, Youthforia, Kinfield, 54 Thrones, Bala, Mad Rabbit and Range Beauty…
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Brick-and-Mortar Retailers Are Getting More Comfortable With Intimate Wellness
The presence of in-store sexual health and intimacy brands is growing this year.
How Gwyneth Paltrow’s ‘Life-changing’ Brazilian Bikini Wax Helped Dominate U.S. Beauty Trends and More History on the ’90s Hair Removal Craze
Jonice Padilha, one of the J. Sisters, reflects on the three decades of pioneering Brazilian wax in the U.S…
EXCLUSIVE: Christina Aguilera Joins Sexual Wellness Brand Playground for Official Launch
The singer-songwriter-actress will be a cofounder and chief brand adviser.
EXCLUSIVE: Bala and CorePower Yoga Team Up for Limited-edition Bangles
The two fitness brands are launching a pair of bright orange Bala bangles.
EXCLUSIVE: Intimate Wellness Brand Luna Daily Launches in the U.S. Exclusively With Sephora
The brand will be available in 260-plus stores and online.
EXCLUSIVE: Olly Launches Adaptogen Supplements
The supplement brand is launching three new mood-focused products.
EXCLUSIVE: Meet Wonderbelly, the Clean Antacid Brand Headed to Target
This marks the first major retail expansion for the brand founded by brothers Lucas and Noah Kraft.
From Vampire Facials to Fertility: PRP May Increase Efficacy of IVF
Columbia University's ongoing trial shows promising results with increased pregnancy rates.
Pelvic Floor Therapy and Other Wellness Destinations to Know
Clinics and service centers continue to open across the U.S., while expanding virtual offerings to increase…
Alo Moves Launches Nutrition Series
The brand collaborated with cookbook author and wellness brand Bonberi founder Nicole Berrie.
EXCLUSIVE: Golde to Enter Ulta Beauty
The superfood-infused brand will launch three ingestible products at the retailer.
Maude Expands Into Grooming
The intimate wellness brand is launching a shave oil and ingrown oil for delicate skin.