CFOs Take Center Stage at Global Fashion Summit
Vuori
Lululemon Founder Chip Wilson Makes His Case for Change at the Ailing Active Giant
For Wilson, all of the brand's troubles lead back to the boardroom.
Fashion’s New Wave of Digital Darlings Are Built Different
The dot-bomb era has given way to a renewed focus on product and value, according to a new analysis by…
Shuffle Board: Spring Cleaning Comes to the C Suite
Patagonia hires an EMEA executive, Vuori onboards a chief product officer and Puma expands with a senior vice…
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Clae and Vuori Team Up on Sneaker Capsule Made With Recycled Inputs
The California lifestyle brands have released their second collaboration—a court sneaker made chiefly from…
Athleisure Face-off: Lululemon vs. Alo vs. Vuori
Consumer insights shed light on how athleisure brands Lululemon, Alo Yoga and Vuori are perceived, per TD…
$4 Billion Activewear Unicorn Said to Eye 2024 IPO
California activewear startup Vuori has hired four C-level executives in the past 18 months, a common pre-IPO…
Shuffle Board: New Levi’s CMO, JCP Adds Customer Chief
Plus, Tilly's has a new merchandising chief while venture-backed Vuori hires a quartet of C-suite executives.
Turf’s Up: How Vuori Is Raising the Activewear Game
The California active lifestyle brand is outfitting NFL hopefuls and opening stores stocked with…
Vuori Activewear Steps Up to Go International
Activewear brand Vuori is going global, taking its first steps in Europe, Canada and Australia.
Vuori Valued at $4 Billion After Massive SoftBank Investment
Though it has just 10 physical locations today, the California active apparel company plans to open 100 new…
Why Vuori’s Betting Big on Brick and Mortar
Consumers who discovered the active lifestyle brand during Covid are now asking, "What do you guys have that…
Vuori Will Drop 3 Million Polybags From its Supply Chain This Year
Los Angeles-based activewear brand Vuori is taking its first step toward kicking plastics to the curb.
Brands Bet on Soft, Cozy Fabrics to Win Over COVID-19 Consumers
Occasions for corporate attire have evaporated, revealing a desire for cozy staples more suited to the living…
California Startup Vuori Gets Creative With Staff Sidelined by Store Closures: On Brand
In the wake of mandatory store closures, Southern California active apparel label Vuori has found a way to…
Digitally Native Vuori Lands Equity Growth Dollars. Here’s Why That Matters.
The California active apparel brand landed an equity growth investment from a new investor that gains a board…