Vera Bradley
Vera Bradley Picks a New CEO, Turns Profitable in Q4
The company is seeking to modernize its image and capture younger customers without losing its signature…
Shuffle Board: Accelerating Circularity Restructures for Next Phase
Nonprofit founder Karla Magruder transitions to board chair with COO Eileen Mockus steps in and up as CEO…
Shuffle Board: Vera Bradley CEO Exits, Lectra Names Deputy CEO
Jacqueline Ardrey is stepping down as chief executive officer of Vera Bradley while Lectra names Maximilien…
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Vera Bradley CEO, CFO to Exit, Board Creates ‘Transformation’ Committee
The women's accessories brand reported net losses of $33.5 million in the first quarter.
This Is Why Vera Bradley Is the Latest Activist Target
Activist Fund 1 Investments wants Vera Bradley to explore strategic alternatives, including a sale, because…
Vera Bradley Aims to Restore Profitability With ‘Complete Transformation’
The Midwest handbag brand modernizes with new styles and fabrics, reduces clutter, refreshes stores and…
TrusTrace Amps Up Forced Labor Prevention Solution
The forced labor prevention solution uses AI to create a chain of custody, collect primary data and screen…
Vera Bradley Taps VibeIQ for Enhanced Design Collaboration
The accessories brand reports seeing beneficial results after just a month of working with the product…
Vera Bradley Releases Paisley-filled Collection for Breast Cancer Awareness Month
The brand will donate 20 percent of the purchase price of the collection to the Vera Bradley Foundation for…
Vera Bradley Collaborates With NFL on Sporty Capsule Collection With Preppy Twists: How to Buy and More Details
Repping your favorite team just got trendier.
Vera Bradley Celebrates Disney’s 100th Anniversary With Animated Films-inspired Collection
The collection features notable Disney characters like Snow White and Winnie the Pooh.
Vera Bradley Exec Speaks to Weathering Recession
Vera Bradley's Daren Hull offered suggestions about what brands can do to survive an economic downturn.
How Vera Bradley is Strategizing for Consumer Spending Shifts
Consumer behavior is changing rapidly, said Vera Bradley president Daren Hull. Inflation is just one of the…
Vera Bradley, On and EBay Announce New Resale Partnerships
Vera Bradley and On running shoes boast dedicated resale sites, while EBay U.K. links with Reskinned to offer…
Vera Bradley Sells Its GoodMrkt Start-up
GoodMrkt's cofounder and new owner Harry Cunningham wants to bring the retail format that gives back to more…