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Vera Bradley

Retail’s Mergers & Acquisitions

Will legacy retailers continue to buy up smaller brands and digital upstarts?

Steve Madden Completes Acquisition of Greats Brand

The deal continues the trend of legacy retailers buying up digital upstarts, allowing both companies to grow.

Backpacks for a Cause

Celebrities back Vera Bradley's backpack campaign for needy children.

Vera Bradley and Crocs Collaborate on Footwear

Crocs is the latest in a string of collaborations Vera Bradley has formed to broaden its appeal.

Vera Bradley Inks $75 Million Deal to Buy Control of Pura Vida

The acquisition allows Vera Bradley to move into the jewelry business.

Vera Bradley Partners With Starbucks in Asia

It's a mini collection of paisley and floral-colored drinkware and stationery.

Vera Bradley to Close Around 40 Stores as Performance Wanes

Vera Bradley released underwhelming Q3 earnings, prompting a fall in stock and the announcement of more store…

Vera Bradley to Shutter About 40 Stores in Next Two Years

Reduced clearance sales caused sales to drop and stores to close, but execs say new customers are willing to…

Vera Bradley, Goody Hair Accessories File Comments Rebuking Trump Tariffs

Goody got creative, including a photo of "Addams Family" character Cousin Itt in its document as a cautionary…

Designed for Joy

At the Design for Disabilities Gala, students and models joined forces for a joyful fete.

At Vera Bradley, a Spurt of Product Innovation

Vera Bradley is evolving into a lifestyle brand.

Vera Bradley Stock Jumps on Tougher Turnaround Plans

The handbag company is looking to cut $30 million in costs.

Vera Bradley Adapts Its Play of Color and Prints to Bedding

The handbag and accessories brand is evolving into a lifestyle brand.

Vera Bradley Becomes Latest to Tap New CFO

John Enwright will take up the post about a month before the handbag retailer is set to release…

Vera Bradley Posts Loss, Plans to Shutter Some Stores

The handbag company struggled during the first quarter with weak sales online as well as in stores.