Ugg
In 1978, entrepreneurs Brian Smith and Doug Jensen started Ugg Imports Inc. Jensen left after one year for other business commitments, so Smith is widely considered the founder of the brand. Born in Australia and an avid surfer, Smith was living in Santa Monica, Calif., while he studied business at UCLA. He realized that the sheepskin boots from his native home (called “uggs”) were not available in the U.S., so he decided to import and sell the shoes in the States.
In June 1995, Deckers Brands (then known as Deckers Outdoor Corp.) acquired Smith’s company for $14.6 million. Under Deckers, the brand expanded beyond the beaches of Southern California, creating more winter sports products. And in the early 2000s, it started a fashion craze, garnering scores of celebrity fans, including Oprah, Paris Hilton, Sarah Jessica Parker, Kate Moss, Beyonce and many more.
The Ugg Classic Short boot is the brand’s most iconic style. Over the years, the brand has introduced different variations, including the Classic Mini and the Classic Ultra Mini Platform. Other popular styles in the collection include the Bailey Bow boot, the Tasman slipper and the Adirondack boot.
While Ugg initially imported its sheepskin boots from factories in Australia, the majority of its products are now manufactured in Asia.
Ugg
Telfar and Ugg Update Signature Products in Raw Denim
The collaboration includes footwear, bags and apparel.
Telfar Announces New Ugg Collaboration Featuring Denim Shopping Bags, Matching Boots and More
This is the second time the Black-owned brand and Southern California-based global lifestyle brand have…
Ashley Williams RTW Spring 2024
After a hiatus, Ashley Williams returned to the runway with a collection inspired by England in the middle…
Vintage Deckers
Founders and long-tenured employees discuss the history and legacy of the company which has always been "more…
Coi Leray Gets Summer-ready in Plaid Mini Shorts and White Vest at Ugg’s Feel House Launch in Palm Springs
The rapper celebrated the brand's multisensory house launch, done in partnership with Colm Dillane of…
Why Deckers Brands Is Allowing ‘Work-From-Home’ & More Inside the Company Culture
The company's chief people officer gives insight into its efforts to foster an inclusive culture.
How Ugg Is Taking On Gen Z and Gaining Traction With Fashion’s Cool Crowd
Under Anne Spangenberg, the new president of fashion lifestyle, Ugg is building on its history as one of…
Deckers Brands CEO Dave Powers Sounds Off on Running Two Billion-Dollar Brands and Big Opportunities Ahead
As Deckers Brands celebrates 50 years, CEO Dave Powers reflects on how the company has become a global force…
Ahluwalia Unveils First Shoe Collection, Ugg Collab at LFW Show
UK fashion brand Ahluwalia unveiled its first shoe collection during its fall/winter 2023 runway show at…
Hoka Running Hot for Deckers
Deckers Brands raised its 2023 guidance after third-quarter sales jumped 13.3 percent to $1.35 billion…
Walmart’s Copycat Problems Pile Up
The retail giant seems to have a pattern of behavior in trademark infringement lawsuits.
Say Goodbye to Ugg Alpaca Sweaters
Following a PETA investigation, Deckers Brands will stop using the sheep fiber by fall 2023.
Fashion Basics Are Going ‘Viral’ This Fall: Report
'Tis the season for cargo pants, tank tops and Uggs.
Deckers CEO: Hoka, Ugg ‘Don’t Really Need’ More Distribution Channels
The footwear company saw second-quarter net sales increase 21.3 percent to $875.6 million on net income of…
Ella Ehmoff Accessorizes in Metallic Hues With Puffer Boots and Embellished Baguette Purse at Ugg’s ‘Feel House’ Pop-up Launch
The model attended the event along with Lourdes Leon, Tierra Whack and Evan Mock.