Ugg
- Founded
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1978
- Founder(s):
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Brian Smith, Doug Jensen
- Headquarters:
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Goleta, California, USA
In 1978, entrepreneurs Brian Smith and Doug Jensen started Ugg Imports Inc. Jensen left after one year for other business commitments, so Smith is widely considered the founder of the brand. Born in Australia and an avid surfer, Smith was living in Santa Monica, Calif., while he studied business at UCLA. He realized that the sheepskin boots from his native home (called “uggs”) were not available in the U.S., so he decided to import and sell the shoes in the States.
In June 1995, Deckers Brands (then known as Deckers Outdoor Corp.) acquired Smith’s company for $14.6 million. Under Deckers, the brand expanded beyond the beaches of Southern California, creating more winter sports products. And in the early 2000s, it started a fashion craze, garnering scores of celebrity fans, including Oprah, Paris Hilton, Sarah Jessica Parker, Kate Moss, Beyonce and many more.
The Ugg Classic Short boot is the brand’s most iconic style. Over the years, the brand has introduced different variations, including the Classic Mini and the Classic Ultra Mini Platform. Other popular styles in the collection include the Bailey Bow boot, the Tasman slipper and the Adirondack boot.
While Ugg initially imported its sheepskin boots from factories in Australia, the majority of its products are now manufactured in Asia.
Ugg
PinkPantheress Makes Her Coachella Debut in Ugg’s Quill Ballet Sneakers
The British singer's first Indio set doubled as an early showcase for Ugg's newest flat-sneaker shape three…
PinkPantheress Fronts New Ugg Campaign Ahead of Coachella Debut
The singer can be seen in the campaign wearing the brand's Tazz, Quill Ballet Sneaker and GoldenGlow Embossed…
Ugg Reintroduces Its Fluff Yeah Slide With Larger-Than-Life Campaign
The campaign was inspired by Los Angeles and classic sci-fi films like "Attack of the 50 Foot Woman."
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Ugg and Hidden Release Updates on the Classic Short Boot, Tasman Styles for Spring
The collaboration will first be available on Feb. 6.
Timothée Chalamet, Charli XCX and More Lead the Way in Styling Ugg Boots This Winter
Celebrities are pairing winter boots with trendy pants styles.
Hoka and Ugg’s Stellar Q3 Sends Deckers Stock Soaring, Quiets Wall Street Naysayers
Deckers CEO Stefano Caroti noted runway growth for the Ugg and Hoka brands, leaving Wall Street analysts…
Deckers Racks Up Record Revenue in Q3 as ‘Significant Global Demand’ for Ugg and Hoka Continues
Net sales in Q3 increased 7.1 percent to $1.96 billion compared to $1.83 billion the same time last year.
Deckers Racks Up Record Revenue in Q3 as ‘Significant Global Demand’ for Ugg and Hoka Continues
Net sales in Q3 increased 7.1 percent to $1.96 billion compared to $1.83 billion the same time last year.
Ugg’s Valentine’s Day Collection Reinterprets the Viral Tazz Slipper in Embroidered Hearts and All Things Pink — Shop Here
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Men’s Footwear Growth Could Help Ugg Score Another Record Quarter + More Predictions Ahead of Deckers Q3 Earnings
The parent to the Hoka and Ugg brands is set to post third quarter earnings results on Thursday.
Footwear Trends Show Fashion Gains as Casual Athletic ‘Normalizes’
From Wall Street to shoe retailers, dress and dress casual sales are growing.
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The capsule also includes a limited apparel range.
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Your forecast this winter? Suede and sheepskin, baby!