Ugg
In 1978, entrepreneurs Brian Smith and Doug Jensen started Ugg Imports Inc. Jensen left after one year for other business commitments, so Smith is widely considered the founder of the brand. Born in Australia and an avid surfer, Smith was living in Santa Monica, Calif., while he studied business at UCLA. He realized that the sheepskin boots from his native home (called “uggs”) were not available in the U.S., so he decided to import and sell the shoes in the States.
In June 1995, Deckers Brands (then known as Deckers Outdoor Corp.) acquired Smith’s company for $14.6 million. Under Deckers, the brand expanded beyond the beaches of Southern California, creating more winter sports products. And in the early 2000s, it started a fashion craze, garnering scores of celebrity fans, including Oprah, Paris Hilton, Sarah Jessica Parker, Kate Moss, Beyonce and many more.
The Ugg Classic Short boot is the brand’s most iconic style. Over the years, the brand has introduced different variations, including the Classic Mini and the Classic Ultra Mini Platform. Other popular styles in the collection include the Bailey Bow boot, the Tasman slipper and the Adirondack boot.
While Ugg initially imported its sheepskin boots from factories in Australia, the majority of its products are now manufactured in Asia.
Ugg
Deckers Stock Surges After Hoka and Ugg Fuel Q1 Beat
Net sales increased 16.9 percent in Q1 to $964.5 million compared to $825.3 million the same time last year.
Ugg Teams With Gray’s Papaya to Serve Hot Dogs and Limited-edition Clogs on Fourth of July
To celebrate the return of its internet-famous Mustard Seed colorway, Ugg is giving away hot dogs across New…
Shares of Deckers Brands Sink on Trump Tariff Uncertainty
Net sales increased 6.5 percent to $1.02 billion in Q4 compared to $959.76 million the same time last year.
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Jean-Luc Diard has been instrumental in the creation of the company's new super sneaker.
Ugg President Anne Spangenberg on Why It’s ‘Pivotal To Challenge the Way Things Have Always Been’: Women Who Rock
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Minimalism and Accessible Luxury Top Q4 Lyst Index
Timeless designs and accessible brands are making a strong return.
Australian-Owned Ugg Since 1974 Changes Name Amid Ongoing Legal Battle with Deckers
Ugg Since 1974 will change its name to Since 74 for consumers outside of Australia and New Zealand.
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Selfridges Gears Up for Christmas With Ugg, Unveils Arty Window Displays
The luxury British department store has enlisted the help of costume designer Max Allen and artist Flaminia…
Hoka and Ugg Continue to Drive Q2 Sales at Deckers
The company reported net sales in fiscal Q2 increased 20.1 percent to $1.3 billion, compared with $1.1…
Grace Van Patten on Her BlackBerry Obsession, Uggs and Learning to Love Y2K Fashion Again in ‘Tell Me Lies’
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