Ugg
In 1978, entrepreneurs Brian Smith and Doug Jensen started Ugg Imports Inc. Jensen left after one year for other business commitments, so Smith is widely considered the founder of the brand. Born in Australia and an avid surfer, Smith was living in Santa Monica, Calif., while he studied business at UCLA. He realized that the sheepskin boots from his native home (called “uggs”) were not available in the U.S., so he decided to import and sell the shoes in the States.
In June 1995, Deckers Brands (then known as Deckers Outdoor Corp.) acquired Smith’s company for $14.6 million. Under Deckers, the brand expanded beyond the beaches of Southern California, creating more winter sports products. And in the early 2000s, it started a fashion craze, garnering scores of celebrity fans, including Oprah, Paris Hilton, Sarah Jessica Parker, Kate Moss, Beyonce and many more.
The Ugg Classic Short boot is the brand’s most iconic style. Over the years, the brand has introduced different variations, including the Classic Mini and the Classic Ultra Mini Platform. Other popular styles in the collection include the Bailey Bow boot, the Tasman slipper and the Adirondack boot.
While Ugg initially imported its sheepskin boots from factories in Australia, the majority of its products are now manufactured in Asia.
Ugg
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Ugg reports that there have been over 50 Ugg sightings amid this preseason and regular season.
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Inside: Charli XCX's robe, Selena Gomez's cozy pants, and the shoe spotted on Olivia Rodrigo.
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Ugg’s Latest Collaboration Is Straight Off Sacai’s Runway. Its Inspiration? A Children’s Picture Book.
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Elsa Hosk Embraces a Daring Winter Boot With Ugg x Sacai Thigh-high Style at Collaboration Launch Event
The collaborative collection comes out Friday.
Ugg and Sacai Collaborate on Shearling Shoe Collection Tinged With Luxury Avant-garde Flair
The collection was teased on the fall 2025 runway earlier this year.
Deckers Shares Decline on Cautious Guidance
Net sales increased 9.1 percent in Q2 to $1.43 billion compared to $1.31 billion the same time last year.
Ugg Dupes Case Narrows What’s Trade Dress Protectable
Ugg parent Deckers Outdoor Brands sued dupes retailer Quince, and a federal judge has ruled on what's…
Sarah Jessica Parker Ditches Signature High Heels for Ugg’s Slip-on Clogs in New York
She appeared in the brand's fall 2025 campaign.
Ugg Launches ‘Curated Icons’ Pop-Up at Galeries Lafayette Champs-Élysées During Paris Fashion Week
The pop up is set to start on Wednesday.
Sustainability at the Farm: Livia Giuggioli Firth and Twin Brothers on Their Passion Project
Quintosapore is a pioneering farming project in Italy's Umbria that champions biomimicry, biodiversity, and…
Adidas Transforms the Campus 00s Into Boots and Slippers That Look a Lot Like Uggs
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Sarah Jessica Parker, Elsa Hosk and More Star in Ugg Fall 2025 Campaign Directed by Gia Coppola
Featuring the Classic Ultra Mini, Tasman and additional shoe styles.