tiktok
Why TikTok Can’t Stop Talking About Lululemon’s 2-in-1 Dress and Its Styling Frenzy With Shoes: The $148 Debate, Explained
What began as a divisive viral find has transformed into a lesson on how much sartorial weight shoes carry.
Gen Z, TikTok and AI: The Future of Personalized Marketing
Listrak's data shows shoppers are using social platforms for research, offering personal data for customized…
From Clicks to Commerce: Unlocking Sales in the Digital-First Era
Highlighting the impact of social commerce, executives from Recom, True Beauty Ventures and Supergoop chat…
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The TikTok Shop Opportunity, Defined by Joey Shamah and Stormi Steele
Shamah and Steele are firing on all cylinders as they look to established channels — and arriving first at…
Beauty Influencer Valeria Marquez Shot Dead During TikTok Livestream in Mexico, Investigation Ongoing
The case is being investigated according to protocols for femicide.
To Splurge or Not to Splurge: Inside Beauty’s Great Dupe Debate
Dupes — a longtime point of contention within the beauty industry — are riding high as consumers across…
EXCLUSIVE: Alix Earle Is ‘Un-expiring’ Pantene’s Newest Drop
After shouting out the brand in a viral video in December, Earle has teamed up with Pantene to launch a…
Trump’s Press Secretary’s Dress Stirs Up Social Media in China
White House press secretary Karoline Leavitt's recent fashion choice has caused an online controversy.
EXCLUSIVE: TikTok’s Favorite Supplement Brand Is Headed to Target
After gaining a cult following on social media, Nello, known for its cortisol calming drink, is launching in…
Who’s Winning the Lip Liner Wars?
As "lip combos" become less of a trend and more of a habit, lip liners have surged in popularity. Here, a…
TikTok, QVC Group Expand Partnership
The deal between TikTok and QVC will see constant livestreams and a broader breadth of QVC Group's brand…
EXCLUSIVE: TikTok Ads Just As Damaging As Globetrotting, Glimpact Finds
Using the PEF method, Glimpact's study found insights on the driving forces behind the environmental…
TikTok Star Mikayla Nogueira to Launch Beauty Brand Point of View
The makeup prep brand has backing from Imaginary Ventures.
TikTok’s Top 10 Most Viewed Wellness Brands, From Goli’s Gummy Vitamins to Nello’s Drink Powders
While nine out of the top 10 brands were supplements, Oura, known for its health-tracking ring, also made the…
All About The ‘Republican Makeup’ Trend That’s Taking Over TikTok
Trump's spokeswoman Karoline Leavitt is just one GOP figure who's inspired the heavy-handed look.