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Supreme

What to Watch: Supreme Street Cred Challenged With Luxury and Art

The streetwear brand risks forgoing its street cred with younger consumers in favor of its new positioning in…

Virgil Abloh Says Streetwear Will Die — Many Disagree

Grow, evolve, change? Yes, but die? No.

Supreme Trunk Matches Hermès Birkin Price to Top Christie’s ‘Hype’ Auction

A Louis Vuitton x Supreme Monogram Trunk and Hermès crocodile Birkin sold for $125,000 each in an online…

Otis Secures $11 Million in Series A Funding

The round was led by Maveron, the venture capital firm that invested in companies such as eBay, Zulily and…

EXCLUSIVE: Shawn Stussy Is Back in the Game With Dior Collaboration

The Stüssy founder came out of retirement to work with Kim Jones on his pre-fall men's collection, showing in…

Supreme Ensnared in Camo Copyright Court Case

Camouflaged or not, Supreme won't be able to hide from this legal snafu.

Supreme Collection Expected to Generate Over $345,000 at Auction

This is Christie's biggest Supreme auction ever.

Supreme’s Camo Prints Rip Off Hunting Gear Co.’s Design, Suit Claims

A hunting apparel company in Montana sued the streetwear company for allegedly using its copyrighted camo…

Former Supreme Space Taken Over by Hodinkee, Omega Pop-up

Hodinkee and Omega are the first new tenants of 274 Lafayette Street in 25 years.

Supreme and Rimowa Announce Suitcase Collaboration

The two companies initially linked last year on a suitcase that sold out in less than a minute.

Josh Luber and the Rise of StockX

The Philadelphia-native applied basic economic principles to sneaker resale to build a billion-dollar…

Supreme Celebrates San Francisco Store Opening

The new store is more than a decade in the making for the hot streetwear brand.

Supreme Tops List of Most Searched ‘Fake’ Fashion Brands

Data from SEMrush compared online searches globally and in the U.S.

Culture Investment App Otis to Open Physical Location in East Village

The app designed to democratize asset ownership is showing artworks by Kaws, Nike Air Mag sneakers, and a…

Goat Launches Apparel and Accessories Offering

The sneaker resale app is working with 50 global brand and retail partners to offer the new categories.