Sports
Authentic Brands to Acquire Quiksilver and Billabong Parent
The deal would add Boardriders brands including Quiksilver, Roxy and Billabong to the brand manager's growing…
Adidas Athlete Leadership Summit Champions LGBTQI+ Equality in Sports
The German athleticwear giant also debuted the latest of its NMD sneaker silhouettes—NMD V3.
Fashion Brands Score New Customers with Athlete Ambassadors
Denim brands are tapping athletes as ambassadors to help expand their reach and showcase their size-inclusive…
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Adidas Unveils ‘Wide-Sweeping’ Student-Athlete Sponsorship Program
Set to begin rolling out this fall year, the program will give more than 50,000 student-athletes the…
EU Winter Sports Brands Come Together to Support Circularity
Amid the threat of climate change, members of the winter sports gear industry are joining forces to promote a…
California Judge Sides With UCLA in Under Armour Contract Suit
A California court has ruled on behalf of UCLA in a suit against Under Armour, which terminated its contract…
Levi’s Taps BMX, Skateboarding Pros for ‘More Than Medals’ Campaign
Levi's "More Than Medals" campaign features BMX and skateboarding professional athletes Hannah Roberts and…
‘Bumpy’ 2021 Outlook Leaves Room for Sports Retail Growth: NPD
With sweatshirts and active bottoms leading activewear, NPD's Matt Powell expects new brands to enter the…
FESI Members Have Lost Up to 90% of Their Revenue Since Outbreak Started
The Federation of the European Sporting Goods Industry released a survey of 1,800 sporting goods…
Coronavirus Cancels Pro Sports—What Does This Mean for Brands?
Sports leagues suspended seasons and cancelled games to spread the coronavirus pandemic but the fallout on…