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Ousmane Dembélé Wins Ballon d’Or in Custom Zegna Tuxedo: ‘Dreams Have No Boundaries’

The 69th Ballon d'Or ceremony was held in Paris on Monday.

Cai Guo-Qiang and Arc’teryx’s Fireworks Collaboration Sparks Controversy on Chinese Social Media

Despite Cai and Arc'teryx's efforts to highlight the environmental care behind his latest work, the message…

Fanatics Launching Vintage Collection Featuring One-of-a-kind Pieces

The authentic sports apparel items include memorabilia from top athletes including Michael Jordan and Tom…

Sease Goes Full Throttle With Latest Venture

Franco and Giacomo Loro Piana's performance brand will be the main sponsor of Automobili Amos at the East…

EXCLUSIVE: Jerry Lorenzo Brings Fear of God to the Ballpark, Partners With MLB

From growing up in a baseball household to reimagining fan gear, Jerry Lorenzo's first MLB collaboration with…

Adidas Teams Up With Audi Formula 1 Team for New Apparel Partnership

The multiyear deal will kick off in 2026, coinciding with Audi's official entry into the sport.

Wild Teams With Tennis Star Emma Raducanu

The personal care brand has tapped Raducanu as its first global brand ambassador.

Fanatics Creates Advertising Division, New Sports Networks for Brand Messaging

The new business will serve all divisions of the digital sports company.

WNBA’s Golden State Valkyries to Host Fashion Show Presented by Sephora

The show will be held in San Francisco and is presented by Sephora.

For Grigor Dimitrov, Life Is Not Slowing Down

The Bulgarian tennis player has found recovery to be "way busier" than when he was on tour.

Charles Leclerc Unveils Sidequest, a New Creative Studio Bridging Sports and Culture

The Monegasque Ferrari driver has teamed with his longtime filmmaker, Antoine Truchet, and brand strategist…

Giorgio Armani Designs Formalwear for Italy’s Juventus Soccer Club

Players of one of Italy's oldest soccer clubs will now don a Giorgio Armani wardrobe off-field.

Palmes Wants to Make Tennis Accessible, Starting With an ATP Collaboration

The Copenhagen-based brand is launching a collection of T-shirts, polo tops, tennis shorts and caps with the…

Jude Bellingham Stars in New Louis Vuitton Men’s Formalwear Campaign

The Real Madrid midfielder wears outfits ranging from workwear-inspired jackets to classic suits.

Fanatics Launches Loyalty Program With 10 Million Initial Members

The digital sports company will offer customers FanCash that can be spent on merchandise, tickets and…