sporting goods
Free People Supports National Park Foundation With Yearlong Partnership
The benefits of the great outdoors are being championed by companies like Free People and L.L. Bean.
Scott Jameson Joins Carbon38 as Chief Operating Officer
Foot Locker has also invested in other tech-focused start-ups like Rockets of Awesome.
Fila North America Names Jennifer Estabrook as First Female President
Fila North America has been trying to broaden its reach with more fashion-related tie-ups such as its first…
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Nike Gets Naomi Osaka, Adidas Moves on With Beyoncé
The tennis superstar was reportedly in talks with the rival sportswear giant last year.
Reigning Champ Teams With Atlanta United Soccer Team for Limited-Edition Capsule
Reigning Champ, an athletic apparel brand for both men and women's, has teamed with professional soccer team…
The North Face Reveals FutureLight Waterproof, Breathable Fabrics
Developed with nano spinning technology, FutureLight will be offered to consumers through The North Face's…
New York City Marathoners’ Discarded Pre-Race Clothing to Benefit Goodwill
Goodwill Industries of Greater New York and Northern New Jersey collected more than 91,000 pounds of clothing…
Under Armour’s Earnings Beat Is Bolstered by Increased International Sales
But the sports apparel-maker will have to introduce new products to stay in the game.
Billie Jean King and Angelique Kerber Talk U.S. Open, Breaking Barriers and Keeping Girls in Sports
The Adidas-sponsored tennis pros are working with the brand to launch an initiative to encourage young female…
Novak Djokovic on Making Tennis History, Breathing as Meditation, Holistic Training
Ranked sixth on the tour, he heads to Flushing Meadows with the momentum of being the Wimbledon champion and…
Carbon38 Joins Forces with Influencer Shea Marie’s Same Swim Label for Capsule Collection
Foot Locker took a minority stake in Carbon38 in January, and the nearly five-year-old company plans to scale…
World Cup Merchandise Sales a Battleground for Nike and Adidas
Markdowns aren't necessarily needed given the World Cup's popularity and to-the-end-of-the-earth kind of fans.
Smith Optics Introduce Smart Ski Goggles Through Rental Program
Skiers can track their speed, weather conditions and distance to various ski lifts with the help of Smith's…
Sprayground Recruits Biaggio Ali Walsh for Ads, Opens Pop-up Shop in Times Square
Muhammad Ali's grandson Biaggio Ali Walsh is modeling in a new campaign for Sprayground, which has also…
Exclusive: Australian Sportswear Brand 2XU to Open 50 China Stores
The expansion over three years is with a new joint venture partner GXG.