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Lotto Introduces New ‘Life’s’ Brand

The new label includes apparel and footwear for an active lifestyle.

Fifteen Minutes With Billie Jean King

While attending the U.S. Open on Wednesday, the tennis legend reflected on advancements in athletics and…

Former Victoria’s Secret Executive Starts Foray Golf to Sell Direct to Consumers

To give the label a fashion edge, model Agnes Sokolowska was recently shot wearing Foray by Marcelo Krasilcic…

Hong Kong Landlords Chasing Ath-leisure and Wellness Brands

The trend is exhibited by the fact that yoga brand Pure is moving into half of Burberry's space in Pacific…

Nike’s New Patent Could Mark the Rise of Ath-Denim

The athletic multinational got its first denim patent this week.

Sports Direct Buys Bankrupt Eastern Outfitters With $30 Million Credit Bid

The English sports retailer scooped up Eastern's assets for little more than an assumption of debt.

Marshawn Lynch Recruits Model Gracie Carvalho for Thai Boxing-Inspired Collaboration for Beast Mode Label

Model Gracie Carvalho "doesn't know" whether her new collaborator Marshawn Lynch plans to return to the NFL…

Nike’s Third-Quarter Revenue, Profits Soar With Global Sales

The athletic company posted revenue of $8.4 billion for the quarter and said net income rose by 20 percent.

Gander Mountain Files Chapter 11 Petition

The company said it is in talks to sell the business as a going concern.

Eastern Outfitters Files Chap. 11 Petition

Sports Direct International is in talks to become the stalking-horse bidder.

CES: Why Under Armour’s CEO Is Competing With Apple

Kevin Plank aims to change consumer expectations for an athletic brand and stay ahead of present and…

Diesel Partners With Mumbai Indians Cricket Team

The collaboration marks an important step in Diesel's growing presence in India.

Sports Mall to Displace Hong Kong’s Gritty Sneaker Street

The loss of Mong Kok's prototypical shopping street reflects a new wave of retailers' interest in Kowloon and…

Cherokee to Sell Stock to Pay for Hi-Tec Sports

The announcement also came with the company's preliminary results for its October quarter.

NHL Bolsters Deal With Fanatics to Produce Replica Team Jerseys, Set Up Retail Outposts

As the incoming exclusive manufacturer and supplier of all adult replica NHL jerseys, Fanatics will also…