Soorty
Pakistan’s Soorty Wants Help Scaling Organic Cotton Initiative
At Sourcing Journal's Fall Summit, the denim supplier outlined what it brings to the table and what it wants…
Greenwashing: The Problem and How Pakistan Might Be the Solution
From misleading labels to unsound environmental practices buried in a product’s fine print, greenwashing has…
Soorty Looks Back to Move Forward in New Collection
The denim manufacturer's Fall/Winter 2024-2025 concept collection examines the past, present and the future…
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AI Can’t Say No: Soorty’s Latest Generative Denim Collection
Soorty partnered with ORNMNTNCRM and Denim Dudes to bring garments from digital to physical.
Blue Cast: Soorty’s Eda Dikmen on Advancing Creativity with AI
Denim mill Soorty used artificial intelligence as an antidote to the industry's sameness.
Soorty Turns to AI for Latest Collection
Soorty had a physical and virtual presence at Kingpins Amsterdam last week.
ESG Outlook: Ebru Debbag of Soorty on Growing the Evaluation of Social Impact
In this Q&A, Ebru Debbag of denim manufacturer Soorty discusses why sustainability must be looked at…
How Soorty and Collaborators Design for Circularity
The Lycra Company, Lenzing, Jeanologia and Marmara Hemp helped create the new fabric collection.
Soorty’s Supply Chain Partners Tell a Circular Denim Story
Soorty hosted an open house with its partners highlighting their collective efforts toward circularity.
How Soorty Puts Sustainable Innovation into Practice
For Pakistan-based denim manufacturer Soorty, sustainability and circularity are at the heart of its…
Denim Industry Links Collaborations to Scaling Innovation, Conscious Consumption
Denim experts discussed the benefits of having an open dialogue with vendors and how collaboration builds…
Soorty’s Second SpaceD Open House Highlights Power of Collaboration
On July 18 and 19, Soorty's creative hub will once again open its doors for the denim community.
Renewable Energy Keeping Pakistan Denim Factories Afloat
Pakistan is facing a deepening power crisis. Its denim mills say their renewable energy investments have been…
How Soorty Simplifies Denim’s Wash-Down Process
Soorty's Cascara process allows yarns to wash out efficiently, using less effort and fewer laundry resources…
Soorty Invests in Solar to Power Pakistan Factory
Pakistan-based denim maker Soorty is taking on a new clean energy endeavor.