Soorty
Soorty’s Organic Cotton Initiative Earns Certification, Reaches Nearly 1,000 Farmers
Soorty Organic Cotton Initiative has achieved an In-Conversion Year-1 certification and reached nearly 1,000…
Soorty and Lenzing Elevate Denim Loungewear
A collaboration between Soorty and Lenzing demonstrates denim's positioning as a comfortable and on-trend…
Soorty Teams with Haelixa to Trace Recycled Cotton
Soorty is working with Swiss technology company Haelixa Ltd. to trace the recycled cotton used in its denim…
WWD Recommends
Soorty Joins Organic Cotton Accelerator
Soorty, Esprit and Insignian Home signed on to support the Organic Cotton Accelerator's farming program.
Activewear, Collabs and Curiosities Fill Soorty’s New NYC Showroom
Soorty feted the opening of its New York showroom, featuring a trio of new initiatives with Lenzing, Isko and…
Soorty’s SpaceD Showroom Gathers Denim Community in NYC
Pakistani manufacturer Soorty is launching SpaceD, a showroom and creative space that encourages innovation…
Soorty Eliminates Denim’s Need for Pumice Stones
Soorty developed Zero Stone, a stonewashing method that produces vintage-inspired wash effects without pumice…
Isko Future Face by Soorty Products Arrive for US Market
Soorty and Isko debuted "Isko Future Face by Soorty," the first silky knit fabric from its July licensing…
Soorty Taps Green Story to Make Sustainable Data ‘Relatable’
Soorty partnered with Green Story, a supply chain sustainability analysis platform, for an extensive life…
Isko Licenses Fabric Tech to Soorty for Garment Collection
A new partnership in the denim supply chain challenges the traditional notions of competition.
Upstream Focus: Soorty’s Muhammad Mansoor Bilal on Sustainability Costs, Speed to Market & Sizing Flexibility
In this Q&A, Soorty's Muhammad Mansoor Bilal discusses why fashion needs 3D sampling and how the denim…
Soorty Refreshes Seasonless Collection with Size Inclusivity in Mind
Pakistan-based denim manufacturer Soorty launched Seasonless II, its second genderless line that spans all…
Soorty Launches Organic Cotton Initiative in Pakistan
Soorty's Organic Cotton Initiative brings organic farming practices and a better way of life to farmers in…
Soorty Achieves Alliance for Water Stewardship Gold Status
Soorty achieved one gold certification and one core certification status of its business from the Alliance…
Soorty Debuts Size-Inclusive Solution for Jeans
Pakistan-based denim manufacturer Soorty launched Re-Sync denim featuring one-size-fits-all technology that…