Social Media
LVMH Won Gold in Social Media Visibility During the Paris Olympics
California data firm Relo Metrics said the French luxury giant attained the highest social media value and…
Calpak Eyes Growth With Fitness Category
The AAPI-owned accessories brand has announced a new fitness collection prompted by community feedback.
Why Textured Hair Care Brands Are Soaring on Social Media
Data from Mintoiro indicates more than half of the top 10 trending hair care brands on Instagram cater to…
WWD Recommends
Gen Z Sees Social Media as Cause for Overconsumption, Survey Shows
Young consumers who are fighting back against overconsumption have been "de-influenced" to purchase items…
Ten Minutes With ‘Real Housewives of Orange County’ Star Heather Dubrow
She shared some details about season 18 and how being a reality star can lead to saving lives.
Wedding Dress Designer Hayley Paige Gutman Talks Noncompetes and Olympic Gymnasts on Capitol Hill
The bridal designer was invited to a Senate subcommittee hearing by Sen. Elizabeth Warren.
Data Shows Korean Skin Care Brands Are Dominating Via Organic TikTok Buzz — and It’s Not Close
Fueled by heavier-duty SPFs, accessible pricing and efficacious ingredients, K-beauty's second Stateside wave…
EXCLUSIVE: ‘Lipotle’ — Wonderskin and Chipotle’s New, Avocado-inspired Lip Stain — Has Landed
Wonderskin's TikTok-viral lip stain is launching in a green, peel-off hue to celebrate National Avocado Day…
Suspects Accused of Killing Tourist at Fashion Island Could Face Death Penalty if Convicted
The victim was run over after a botched attempt to steal her husband's watch, according to the Orange County…
Augmented Reality Platform Eternitee Reimagines Fashion With the Classic White T-Shirt
The company combines the physical and digital worlds with AR skins to stay up to date with the latest social…
Gen Z Dads Are Looking to TikTok for Product Recommendations
Gen Z's generation is rewriting the rules of what it means to be a parent, often taking a highly…
Meet the People’s Princesses of BeautyTok
TikTok's burgeoning beauty stars are combining product prowess with a storytelling finesse almost reminiscent…
TikTok, Captiv8 Expands Partnership With Social Commerce Integration
The collaboration enhances Captiv8's influencer marketing platform by enabling a seamless shopping…
New SPF and Lip Launches are Catapulting Skin Care’s Buzziest Brands on Social, Data Shows
Data from Traackr shows that the top 10 skin care brands by social media momentum in May — Summer Fridays…
TikTok’s Hold on Consumers Continues to Grow
Research from Disqo finds brands are planning to keep advertising citing important consumer connections.