Snapchat
Verishop Dishes on Its New Snapchat Shopping Mini
Verishop talks to WWD about bringing social shopping and a new mood-based experience with its new Snapchat…
EXCLUSIVE: Dior Launches New Men’s Accessories Line, Snapchat Lenses
Dior has collaborated with Snapchat to create two new augmented reality lenses for the launch of the World…
Poshmark CEO Says Secondhand Site’s a ‘Harbinger’ of Reopening Trends
"We see people going out, going to events, going to weddings or dates," Poshmark founder and CEO Manish…
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Snap’s Spectacles Get AR Displays
Snap showed off an upcoming version of Spectacles that puts AR filters over the real world — no smartphone…
Snap Debuts AR Fashion Try-ons, Social Shopping, More
Snap unloads bevy of updates, including AR try-ons for fashion, social shopping and partnerships with Prada…
EXCLUSIVE: How Snapchat AR Ignited Christian Dior’s B27 Launch
Luxury brands are flocking to augmented reality — among them, Christian Dior, whose B27 launch on Snapchat…
Off-White and Snapchat Launch AR Masks
Snapchat users can try on virtually or style their Bitmoji in Off-White masks from the brand's spring…
Retail Tech: Snap Scoops Up Fit Analytics, ‘Afterpay Day’ Goes Physical
Yotpo reeled in another $230 million and is now valued at $1.4 billion, while FabFitFun is scaling supplier…
Snapchat Signals Fashion Ambitions With Latest Acquisition
Snap Inc. has set the stage for a fashion commerce push with its purchase of Fit Analytics, a fitting tech…
Aerie Surpasses $1 Billion in Revenues; More Offline by Aerie Stores Coming
Meanwhile, the retailer expects current quarter revenues to grow, compared with the first quarters of 2019…
EXCLUSIVE: American Eagle Pursues Gen Z With ‘Outer Banks’ Stars and Snapchat
The retailer is launching its spring 2021 campaign today, along with a new augmented reality shopping guide…
Snap’s Great Q4 Overshadowed By Mixed Guidance
Coming changes to the iPhone could undercut the Snapchat developer's earnings this quarter.
Gucci Beauty Launches Snapchat Portal AR Lens Game
For its first Snapchat Portal AR Lens, the brand's beauty group promoted its Bloom fragrances by crafting a…
Snapchat Launches In-app Video Platform
Spotlight, Snap's new TikTok contender, comes with a new video section, feed and home screen tab — and a new…
Augmented Reality Is the Next Frontier for Brands, Experts Say
It's not enough for brands to bet on e-commerce to keep them connected to increasingly mobile-reliant…