Snapchat
Walmart Cozies Up to TikTok, Snapchat, Roku and Firework
The retail giant's Walmart Connect business unveiled an "Innovation Partner Program" to expand advertisers'…
VF Confirms Job Cuts as Layoffs Pile Up
It's starting to feel like 2020 all over again as the Supreme owner, Bed Bath & Beyond, PVH and Snap downsize…
Tech Forum: How the Estée Lauder Cos. Uses Social Media to Its Advantage
Chief data officer Jane Lauder on the beauty giant's social media strategy.
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Tech Forum: Snap Exec Talks Making Fashion Augmented Reality Accessible to Brands
Snapchat will continue to unlock new use cases by investing in more technology.
How AR’s Road to Fashion Is Becoming Real
The state of play for AR in fashion, including how Snap's work and that of recent innovators will drive…
Snapchat’s New Features Target AR-Fueled Fashion Shopping
Snap's courtship of fashion brands takes a big step forward, with new features for AR fashion try-ons, a new…
EXCLUSIVE: American Eagle Brand Hosts Country Club-style Party in Metaverse
The retailer's latest campaign, "Members Always," includes virtual events across Snapchat, TikTok, Roblox and…
Snapchat Brings Catalogues to AR Shopping Lenses
Snap's latest launch may be one of its biggest for AR shopping, as product catalogs meet augmented reality on…
Snap Inc. Discusses the Power of AR for the Future
At 10 years old, the company is continuing to innovate with technology that helps brands reach consumers.
Intimissimi Opens Miami Boutique
The Italian lingerie brand talks U.S. expansion plans over intimate Miami dinner with models Jasmine Tookes…
Up Close: In Conversation with Mar Mercadé Meana of Fit Analytics
In this Q&A, Mar Mercadé Meana discusses the potential for data-led production and Fit Analytics' recent…
Snapchat Dedicates AR Lenses to Every Fashion Week
The fashion AR explosion begins this week with NYFW, Snap Inc. tells WWD.
Afterpay Announces Exclusive Drops at NYFW Times Square Experience
The buy now, pay later company is IMG's official presenting partner of New York Fashion Week: The Shows.
Afterpay Bets on Snapchat and Drop Culture for NYFW
The newly acquired pay-later giant has an immersive, experiential agenda in store for New York fashion week…
EXCLUSIVE: American Eagle Goes Back to School With Snapchat
The fall 2021 campaign stars Chase Stokes, Madison Bailey, Addison Rae, Caleb McLaughlin and Jenna Ortega.