Snapchat
Sydney Sweeney’s American Eagle Ads Sized Up by Crisis Specialists
The retailer's campaign with the "White Lotus" actress has led to some criticism online.
EXCLUSIVE: Snap’s Bitmojis Step Out With Prada, Miu Miu Bags
Prada and Miu Miu open a new handbag category for Snapchat's Bitmoji, with digital versions of real product.
Snapchat Is Reimagining the Modern-day Shopping Experience for Gen Z
Snapchat's head of apparel and footwear, Crystal Alexander gives insights into how the social media platform…
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Cartier’s Trinity Ring Arrives in Virtual Form at Snapchat
The luxury jewelry maison's latest debut is a new virtual Snapchat try-on celebrating the 100th anniversary…
Bitmoji Is Coming for Your Pets
Snapchat Plus members can now personalize pet avatars in a fun update that, one day, could benefit brands.
The Pink Shirt Couple: Behind the Breakup
Alyssa Eckstein discusses her very public breakup and future plans — including continuing to wear pink.
What Fashion, Beauty Brands Need to Know About Snap AR Enterprise Services Unit Closing
Why the SaaS business division closed and where that leaves fashion and beauty brands.
Snapchat, NYX Conjures AR/AI Beauty Looks With a Hand Wave
Meet Snap and NYX Professional Makeup's new Beauty Bestie, a new virtual makeup experience that uses AR, AI…
Men’s Wearhouse Installs AR Mirrors Ahead of Prom Season—Is Nike Next?
The men's wear retailer teamed with Snap Inc. on the virtual try-on launch, after the Swoosh had a successful…
American Eagle Promotes New ThredUp Resale Shop with Snapchat Activation
AEO's new RE/AE resale shop offers secondhand and exclusive vintage American Eagle clothing through ThredUp's…
Inside Snap’s New Division to Help Brands With AR and AI-powered Shopping
On Thursday, Snap revealed what it's been moving toward for years now: taking its AR and AI outside Snapchat…
Cartier’s Debuts Tank Watch as Snapchat AR Lens
Now anyone can try on a Cartier through the brand's Snapchat Lens for its fourth edition Tank Française.
Retail Tech: New Amazon Robot, Aptean PLM Deal, Mad Street Den Acquires Inturn
Subscription management company Ordergroove raised $100 million, as Snipes scales Nedap's iD Cloud to its…
How AR Creates Extraordinary Experiences for Shoppers
Resh Sidhu's AR team at Snapchat helps brands make more meaningful connections to consumers.
Beauty Tech Company Perfect Corp. Goes Public
It joined the New York Stock Exchange via the SPAC process.