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Shiseido
In Diversity Win, Shiseido Taps Naomi Osaka as Beauty Ambassador
The new Anessa and BareMinerals face adds inclusivity to how beauty is defined in Japan.
Shiseido Reinvents With Influencer Savvy
At WWD's Digital Forum, the legacy company explained how it used social media to generate buzz and introduce…
Shiseido Posts Higher Nine-Month Profit and Sales
Strategy shifts and marketing investment are paying off for Japan's largest cosmetics company.
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Marc Rey Appointed Chief Growth Officer at Shiseido
In this newly established role, Rey will develop a business model to help the Shiseido Group continue on the…
The Beauty Industry’s Wage Gap Problem
Although more women than ever before occupy middle and upper management positions in the beauty industry, the…
BareMinerals Reclaims Clean Brand History With Hailey Baldwin as the Face
The brand is bolstering its celebrity clout with the help of Baldwin, Letitia Wright and Rosie…
Zhang Ziyi Named Global Brand Ambassador for Clé de Peau Beauté
The Chinese actress will follow Amanda Seyfried and Felicity Jones in the role.
Shiseido’s First-Half Net Profit More Than Doubles
Strong sales and increased marketing investment helped to boost the company's bottom line.
Laura Mercier Readies for Global Restage, Unveils Logo
The prestige makeup brand is debuting a new look to match a renewed focus on global expansion.
Shiseido Relaunches Makeup by Imagining New Texture Language
The prestige global skin-care brand is relaunching Shiseido Makeup, for which it reconsidered color…
Jean-Marc Plisson to Exit Shiseido, Joining Tatcha
Plisson has headed Shiseido's prestige beauty group for less than two years.
Shay Mitchell Inks Brand Ambassador Deal With Buxom
The celebrity-slash-influencer will advise on content creation and product ideation.
Shiseido Names Jill Scalamandre President of Bare Escentuals
Scalamandre is also the president of Shiseido's Global Makeup Center for Excellence.
Shiseido Creates President of Global Fragrances Position
Isabelle Gex has been named to the role, effective June 11.
Shiseido’s First-Quarter Net More Than Doubles
Strong sales of prestige products and a cross-border marketing strategy helped to boost the company's bottom…