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Shiseido

RéVive Partners With On-Demand Service Vênsette

An assortment of the skin-care brand's bestsellers will be used and sampled during Vênsette's services.

Shiseido Invests in Violet Grey

For Shiseido, the deal is an e-commerce play.

Jill Scalamandre Adds to Duties at Shiseido

Jill Scalamandre is adding marketing oversight for BareMinerals and Buxom to her duties at Shiseido.

Shiseido’s Robin Mason on Why National Fragrance Day Matters

Shiseido's newest fragrance, Dolce Garden, is a floriental gourmand. It launched this month at Macy's.

Shiseido Outlines New Strategy, Sets Three-Year Sales Target

Aiming to become the "most trusted" beauty company, it will invest in marketing, digitization and a…

Susan Jurevics Maps BareMinerals 2.0

The new president is leading the brand's second life in the e-commerce age with an increased focus on digital…

Shiseido Targets Young Women With Limited-Time Cosmetics Brands

Each will be available until it is sold out and responds to different trends in the market.

Shiseido Group Yearly Profit Drops 30% on Bare Escentuals Impairment

The beauty house will lay out a new three-year management plan on March 5.

Shiseido Re-opens Flagship Store in Ginza

Shiseido The Store will focus on introducing the company's prestige brands to both local and international…

Felicity Jones on Her Latest Roles: Clé de Peau Face and Ruth Bader Ginsburg

The Oscar-nominated actress, the new global face of Clé de Peau, discusses her beauty philosophy and her…

Shiseido Targets High School Students in Japan With New Brand

Insights and feedback from target customers will directly influence the products the company develops.

Shiseido Adds Second-skin Technology to Portfolio

Shiseido recently acquired two other technology businesses.

Shiseido Inks Deal for Olivo

The deal follows Shiseido's acquisitions of MatchCo and Giaran.

Non-Competes Shaping Industry Scenarios

Fashion companies have increasingly been enforcing the contractual tool to keep designers and executives off…

Shiseido Develops Fully Personalized IoT Skin-care System

The system uses a special device and dedicated smartphone app to provide optimal care at any given time.