Serena Williams
Serena Williams, born September 26, 1981, is one of the most talented tennis players in the sport's history. Coached and led by her parents, Richard Williams and Oracene Price, she began her professional tennis career in 1995 alongside her older sister, Venus Williams.
During her 28-year career, Serena Williams secured 39 major titles, and is the second most decorated Glam Slam winner, with 23 wins.
Her success on the court has gotten fashion's attention, and over the years, Williams has inked endorsement deals and ambassadorships with Audemars Piguet, Stuart Weitzman and Gucci. She has been a Nike ambassador since 2003.
Williams took her relationship with Nike a step further in 2021 to create the Nike x Serena Williams Design Crew incubator program, which chose 10 emerging designers from underrepresented backgrounds to undergo a six-month apprenticeship, work with mentors and create a collection inspired by Williams.
Williams — known for her bold on-court style — also partnered with Nike on a compression catsuit that resulted in her being banned from the 2018 French Open. She returned in 2019 in a Virgil Abloh-designed Off-White black-and-white jacket. She has also collaborated with travel and lifestyle brand Away in 2021.
Williams studied fashion design at the Art Institute of Fort Lauderdale from 2000 to 2003 and launched S by Serena, her first independent clothing collection of dresses, tops and more, in 2018. In 2017, Williams also started Serena Ventures, a venture capital firm. She is married to Reddit cofounder Alexis Ohanian.
In 2023, Williams became the first athlete to receive the CFDA Fashion Icon Award.
Serena Williams
The Evolution of Wimbledon Tennis Kits: Lea Pericoli’s Rose-trimmed Skirt, Serena Williams’ Regal Train and More Outfits Through the Years
Tennis whites on the courts of Wimbledon have evolved over the course of the last several decades.
Serena Williams Puts a Pinstripe Spin on the Vest Trend for ‘Stephen Colbert’ Appearance, Talks ‘In the Arena: Serena Williams’ Documentary Series
The Wyn Beauty founder opened up about significant moments throughout her tennis career.
Serena Williams Dons Head-to-toe Gucci at Essence Festival of Culture 2024, Talks Active Beauty and Investing in Women
Williams took to the stage at the event in New Orleans on Saturday.
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Serena Williams’ Wimbledon Outfits Through the Years: From Her First Tournament in 1998 to Her Final On-court Look
See how the 23-time Grand Slam champion styled tennis whites for more than 20 years.
Serena Williams Embraces Lingerie-inspired Details in Bodycon Dress With Satin Bustier at Essence Black Women In Business Dinner
On Saturday, Williams also spoke at the 30th annual Essence Festival.
Serena Williams Talks Wyn Beauty in Gucci, Kamala Harris Suits Up at Lil Wayne Concert & More Looks at Essence Festival 2024
The festival comes to a close on July 7.
Serena Williams Plays With Patterns, Teyana Taylor Embraces Nautical Inspiration and More Looks at Thom Browne Fall 2024 Couture Show in Paris
Jodie Turner-Smith was also among the stars who attended the fashion show on Monday.
Venus and Serena Williams Model Trending Maroon and Blush Tones Alongside Mother and Half Sister at Gucci Menswear Spring 2025 Show in Milan
The duo attended Gucci's latest presentation alongside their half sister Lyndrea and their mother Oracene…
Serena Williams Embraces Corsetry and Sheer Trend for ‘In the Arena’ Premiere During Tribeca Festival
The "In the Arena: Serena Williams" premiere debuted the first two episodes of the series.
Serena Williams Surprises at MAC Cosmetics’ Billion Dollar Ball
Kim Petras, Danna Paola and Lil' Kim also showed up for the brand's bash, marking 30 years of MAC Viva Glam.
Serena Williams, Doja Cat, Cardi B and More Hit Richie Akiva’s 10th Annual Met Gala After Party
The party continued at Casa Cipriani.
Serena and Venus Williams Pop in Tennis-green Dresses at Wyn Beauty Launch Party With Ashley Graham, Tayshia Adams and More
The new makeup line includes 10 products including concealer, mascara and more.
Serena Williams Talks New Long-Lasting Makeup Line Wyn Beauty
Serena William talks about Wyn Beauty, her new long-lasting, inclusive, on-the-go makeup line, inspired by…
EXCLUSIVE: Serena Williams Launches the Inclusive Makeup Line She Always Wanted
Wyn Beauty, six years in the making, launches today with 10 products in 680 Ulta stores.