Skip to main content
X
Serena Williams at the Leagues Cup 2023 match between Cruz Azul and Inter Miami CF on July 21 in Fort Lauderdale, Florida.
Serena Williams at the Leagues Cup 2023 match between Cruz Azul and Inter Miami CF on July 21 in Fort Lauderdale, Florida. Getty Images

Serena Williams

Serena Williams, born September 26, 1981, is one of the most talented tennis players in the sport's history. Coached and led by her parents, Richard Williams and Oracene Price, she began her professional tennis career in 1995 alongside her older sister, Venus Williams.  

During her 28-year career, Serena Williams secured 39 major titles, and is the second most decorated Glam Slam winner, with 23 wins. 

Her success on the court has gotten fashion's attention, and over the years, Williams has inked endorsement deals and ambassadorships with Audemars Piguet, Stuart Weitzman and Gucci. She has been a Nike ambassador since 2003.  

Williams took her relationship with Nike a step further in 2021 to create the Nike x Serena Williams Design Crew incubator program, which chose 10 emerging designers from underrepresented backgrounds to undergo a six-month apprenticeship, work with mentors and create a collection inspired by Williams.  

Williams — known for her bold on-court style — also partnered with Nike on a compression catsuit that resulted in her being banned from the 2018 French Open. She returned in 2019 in a Virgil Abloh-designed Off-White black-and-white jacket. She has also collaborated with travel and lifestyle brand Away in 2021.  

Williams studied fashion design at the Art Institute of Fort Lauderdale from 2000 to 2003 and launched S by Serena, her first independent clothing collection of dresses, tops and more, in 2018. In 2017, Williams also started Serena Ventures, a venture capital firm. She is married to Reddit cofounder Alexis Ohanian. 

In 2023, Williams became the first athlete to receive the CFDA Fashion Icon Award. 

Serena Williams

10 Times Serena Williams Served Beauty, on and off the Court: The Best Hair and Makeup Moments

See Williams' best hair and makeup moments through the years.

Celebrities Front Row at Valentino Fall 2024 Fashion Show: It’s All Love

Serena Williams, Maria Sharapova, Gracie Abrams and Molly Gordon took in the show as Pierpaolo Piccioli said…

WWD Video News

From the 'Dune 2' Press Tour to the Best in Beauty, to the Celebrities at Paris Fashion Week; Here Are The…

Celebrities Front Row at Off-White Fall 2024 Fashion Show: Serena Williams, Willow Smith, Tierra Whack and Tyga Were Among the Guests

Guests mused on what Ib Kamara's "Black by popular demand" theme meant to them.

Celebrities Front Row at Balmain Fall 2024 Ready-to-Wear: Cher, Serena Williams, Camille Razat

Celebrities turned out for Olivier Rousteing's ode to the grape.

The 2023 CFDA Awards: A-list Celebrities, Designers, a Few No -Shows and Chicken Pot Pie

Khaite's Catherine Holstein, Willy Chavarria, Ashley and Mary-Kate Olsen for The Row and Rachel Scott for…

Khaite’s Catherine Holstein Wins American Womenswear Designer of the Year at 2023 CFDA Fashion Awards

Holstein won the award for the second consecutive year, while Willy Chavarria took home American Menswear…

Serena Williams Pumps Up the Volume in Thom Browne Dress With Sequin Puff Sleeves at CFDA Fashion Awards 2023

The tennis champion is the first athlete to receive CFDA's Fashion Icon Award.

Trains Are Trending at the CFDA Fashion Awards 2023: Serena Williams in Thom Browne and More Stars Who Brought the Drama

Over-the-top trains are one of this season's top trends.

Inside the CFDA Fashion Awards 2023: Serena Williams, Kim Kardashian, Gwyneth Paltrow and More

The CFDA Fashion Awards 2023 drew an A-list crowd to the American Museum of Natural History, from Serena…

Anne Hathaway to Host 2023 CFDA Fashion Awards, Presented by Amazon

She is taking over from Sarah Jessica Parker, who is unable to host the awards ceremony due to unforeseen…

Serena Williams Goes Sporty in Yellow Nike Shorts Set, Camila Cabello Dons Cutout Dress and More at Casadonna Opening Celebration

The event celebrated the opening of the coastal Italian-inspired restaurant, a partnership between Groot…

Serena Williams’ Red Carpet Looks Over the Years: Plunging Pink Gown, Pearl Adorned Ensembles, Sculptural Headpieces and More

The retired world-renowned tennis player is set to receive the Fashion Icon Award at the 2023 CFDA Fashion…

Serena Williams to Receive the Fashion Icon Award at the 2023 CFDA Fashion Awards

The tennis champion is the first athlete to receive the prestigious award.

Coco Gauff’s U.S. Open Win Celebrated by New Balance

The 19-year-old has been sponsored by the Boston-based athletic company since 2018.