Serena Williams
Serena Williams, born September 26, 1981, is one of the most talented tennis players in the sport's history. Coached and led by her parents, Richard Williams and Oracene Price, she began her professional tennis career in 1995 alongside her older sister, Venus Williams.
During her 28-year career, Serena Williams secured 39 major titles, and is the second most decorated Glam Slam winner, with 23 wins.
Her success on the court has gotten fashion's attention, and over the years, Williams has inked endorsement deals and ambassadorships with Audemars Piguet, Stuart Weitzman and Gucci. She has been a Nike ambassador since 2003.
Williams took her relationship with Nike a step further in 2021 to create the Nike x Serena Williams Design Crew incubator program, which chose 10 emerging designers from underrepresented backgrounds to undergo a six-month apprenticeship, work with mentors and create a collection inspired by Williams.
Williams — known for her bold on-court style — also partnered with Nike on a compression catsuit that resulted in her being banned from the 2018 French Open. She returned in 2019 in a Virgil Abloh-designed Off-White black-and-white jacket. She has also collaborated with travel and lifestyle brand Away in 2021.
Williams studied fashion design at the Art Institute of Fort Lauderdale from 2000 to 2003 and launched S by Serena, her first independent clothing collection of dresses, tops and more, in 2018. In 2017, Williams also started Serena Ventures, a venture capital firm. She is married to Reddit cofounder Alexis Ohanian.
In 2023, Williams became the first athlete to receive the CFDA Fashion Icon Award.
Serena Williams
Serena Williams Goes Strapless in Sheer Stella McCartney Dress, Nicole Scherzinger Brings Drama in Zuhair Murad and More From the 2025 Time 100 Gala
Simone Biles, Scarlett Johansson and more stars attended the red carpet event.
Serena Williams Dons Black Dolce & Gabbana Keira Sandals for Wyn Beauty Pop-Up
The shoes included a D&G logo on the ankle.
EXCLUSIVE: Serena Williams Talks Wyn Beauty’s One-year Anniversary and Shopify Partnership Ahead of Two-day Pop-up Event in Los Angeles
The 23-time Grand Slam champion launched Wyn Beauty in April 2024.
Serena Williams Designs Kids’ Collection for Janie and Jack
Williams is photographed in the ad campaign with her two daughters, Olympia, 7, and Adira, 18 months.
Serena Williams Serves Tennis Core Inspiration in Sleeveless Knit White Polo at Inter Miami CF vs. NYCFC Match Alongside David Beckham
The 23-time Grand Slam champion attended Inter Miami's match against New York FC at the Chase Stadium.
A Ma Maniére x Converse Collaboration Goes Viral Following Serena Williams’ Super Bowl Halftime Show Dance
The range includes five pieces of apparel.
Serena Williams Dances for Kendrick Lamar’s Super Bowl Halftime Show 2025 in Tenniscore Outfit
Williams was one of the surprise guests at Lamar's performance.
Jackie Kennedy’s Wedding Dress Designer Ann Lowe to Be Focus of New Film
Serena Williams and the Oscar-winning costume designer Ruth E. Carter are involved with Sony's Tristar…
Oprah Winfrey and Jessica Alba Favor Menswear-inspired Suiting With Relaxed Twists at ‘Exhibiting Forgiveness’ Premiere
The talk show host took a more relaxed approach to this style.
Serena Williams Embraces Lace in Blouse and Skirt Set at ‘Exhibiting Forgiveness’ Premiere With Oprah, Ruth E. Carter and More
The 23-time Grand Slam tennis champion's makeup look was created using products from her Wyn Beauty brand.
Serena Williams Wears Head-to-toe Gucci at the 2024 U.S. Open
The tennis legend brought a sophisticated edge to sportswear with a Gucci ensemble on the seventh day of the…
Serena Williams Embraces Athleisure in Nike Letterman Jacket and ‘Swoosh’ Leggings at 2024 Paris Olympics Tennis Men’s Final Match, Novak Djokovic Wins Gold
Williams was joined by her sister, Isha Price.
Serena Williams Goes Fiery-red in Body-con Dress With Sheer Details for 2024 Paris Olympics Opening Ceremony
Williams walked the red carpet with her husband, Alexis Ohanian.
Serena Williams Favors the Peekaboo Bra Trend in Armani Privé Alongside Daughter Alexis Olympia Jr. and Husband Alexis Ohanian at ESPY Awards 2024
The Wyn Beauty founder tried out a lingerie-inspired trend loved by Natalie Portman and Sydney Sweeney.
Serena Williams Fronts New Nike x Jacquemus Collection Featuring an Updated Air Max 1
The sneaker comes in white, red and silver.