see-now-buy-now
Fashion & The City: Why NYFW & the Met Gala Were Needed Now
NYFW and the Met Gala served as sparkling showcases of the resilience not just of the American garment…
Afterpay Bets on Snapchat and Drop Culture for NYFW
The newly acquired pay-later giant has an immersive, experiential agenda in store for New York fashion week…
Afterpay Becomes Title Sponsor for New York Fashion Week
The move stands to "revitalize New York's fashion and retail sectors at large," said Leslie Russo of NYFW…
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Former Diesel Creative Director Nicola Formichetti Launches ‘See Now Buy Now’ at London Fashion Week
Former Diesel creative director Nicola Formichetti launched his first Nicopanda ‘See Now Buy Now’ line for…
Demanding Consumers Influence See Now/Buy Now Retail
New research shows the majority of consumers (57 percent) say they wish shopping for clothing in-store or…
EBay and Project Runway Pair up On “See Now, Buy Now”
Project Runway has partnered with eBay to offer viewers the chance to bid on contestants' designs straight…
Ralph Lauren Hops on the See-Now, Buy-Now Bandwagon
Following the trend of other designer labels like Burberry and Tom Ford, Ralph Lauren allowed customers to…
Denham Tests “See Now, Buy Now” with New Collection
The third generation of denim by Denham The Jeanmaker will arrive in stores next April 25, but the company’s…
Mining All That Data Keeps Supply Chain Running Smooth
By now, everyone has heard about big data — those large data sets that reveal shopping patterns, style…
Alice + Olivia to Host See-Now-Buy-Now Runway Show Before Coachella
Alice + Olivia has become the latest fashion brand to board the shoppable-runway bandwagon, and it's doing so…
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