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Celebs Seem to be Engendering Just the Loyalty Brands Desperately Need

At a time when stores are hurting for foot traffic, apparel companies are tapping celebrities to boost sales…

How Apparel Brands and Retailers Can Use Digital to Boost Sales

Brands and retailers may want to consider how AI-powered devices like Amazon's Echo and Google Home, can help…

Outdoor Retailer Proves There’s a Host of Opportunity for Apparel in the Outdoor Market

Can new performance technologies help drive growth and consumer spending in the outdoor recreational sector?

Markets in Mexico, China Spell Increasing Opportunity for Denim

Denim may be a popular American style staple, but markets like China and Mexico present strong opportunities…

Today’s Product Mix Should Cater to Consumer Demand for More Versatile, Seasonless Apparel

Versatility remains a core styling concept as consumers seek wardrobes that effortlessly transition from…

Denim Expected to be Even More Relevant This Back-to-School Season

For retailers and apparel brands, the all-important Back-To-School (BTS) season is anticipated nearly as much…