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Vintage-Inspired Wrangler Strut the Runway During Greensboro Fashion Week
Wrangler celebrated its history during last week’s Greensboro Fashion Week in North Carolina…
Google and Levi’s Smart Jacket Hits Retail
It’s been years in the making, but Project Jacquard’s first product is ready for retail. The Levi’s Commuter…
The Week in Denim: What the Cool Kids Want: Ironic, Offbeat, Throwback Denim
What to expect for Autumn/Winter 2018-19 denim, plus trendsetting consumers want denim to push boundaries.
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Guess Raises the Bar for Apparel Circularity and Reduced Water Use
Known for its denim presence, Guess is ramping up its environmental standards—on Thursday, the retailer…
Real Tennessee Denim: Nashville’s Love Affair with Music and Jeans
In 1984, an iconic album cover juxtaposed the American flag, an American singer and a pair of blue jeans…
Liverpool Elevates Denim Styling and Prices for Spring ’18
Denim and sportswear label, Liverpool, announced the launch of a new denim capsule collection as part of its…
Abercrombie & Fitch Adopts New Sourcing Policy on Wood-Based Fibers
Abercrombie & Fitch Co. (A&F) restated its commitment to tracing the sources of regenerated cellulose fibers…
Former Diesel Creative Director Nicola Formichetti Launches ‘See Now Buy Now’ at London Fashion Week
Former Diesel creative director Nicola Formichetti launched his first Nicopanda ‘See Now Buy Now’ line for…
What the Cool Kids Want: Ironic, Offbeat, Throwback Denim
There’s a fine line between cool and trendy. Vice, a demographic Bluezone describes as free-spirited…
Mother Denim Introduces Moccasins with Minnetonka
Premium denim brand Mother and heritage footwear brand Minnetonka have partnered to launch four…
Denim May Be Dominating, but It’s Also Getting Cheaper and Manufacturers Will Pay the Price for Overcapacity
Denim is at once practical and fashionable. It’s versatile and steadfast. It’s stylish and comfortable. It’s…
Trendsetting Consumers Want Denim to Push Boundaries
Experimental fits and conceptual pattern-making resonate with “Vogue,” a consumer demographic described by…
Gap Releases Fall Campaign Starring Cher and Future
Gap reveals the final installment of the ‘Meet Me in the Gap’ fall campaign, which launched in late July…
G-Star Raw and Pharrell Williams Air Laundry During NYFW
G-Star Raw celebrated the launch of the brand’s G-Star Elwood X25, alongside Pharrell Williams, the brand’s…
Matrix World Group Chile Taps Mount Vernon Mills for Flame Resistant Collection
Matrix World Group Chile has launched its first collection of treated flame resistant clothing, all…