Rihanna
Rihanna, born Robyn Rihanna Fenty on Feb. 20, 1998, is a singer, businesswoman and fashion icon. Signed to Def Jam at 16 years old in 2004, when Jay-Z was the then-president of the record label, the Bajan talent first captivated audiences with her edgy pop-themed music, including the Grammy-winning single “Umbrella,” the ballad “Diamonds” and the hit “Don’t Stop the Music.”
She's also long captivated fans with her style, mixing streetwear elements with high fashion. She has even collaborated with major fashion players, including Dior, Manolo Blahnik, Armani, Chopard and Puma on collections.
She won the Fashion Icon award at the 2014 CFDA Fashion Awards wearing a completely sheer, sparkling Adam Selman dress covered in Swarovski crystals. That same year, she assumed the role of creative director of Puma, releasing the sub-brand Fenty x Puma a year later, which offered a platform suede creeper sneaker.
Her power in the fashion industry hit new heights in 2019 when she announced her Fenty fashion line with LVMH Moët Hennessy Louis Vuitton, which marked the first time a Black woman headed a brand under the company. (The fashion house was paused in 2021, during the COVID-19 pandemic.)
The line came two years after she debuted Fenty Beauty — one of the most successful celebrity beauty launches — which also sits within LVMH, as part of Kendo, the company's beauty incubator.
Fenty launched at Sephora with 40 shades of Pro Filt'r foundation meant to suit a wide range of skin tones. The launch altered the landscape of the beauty industry, and prompted many brands to launch deeper complexion shades. In December 2018, Fenty Beauty won the WWD Beauty Inc Award for Digital Innovator of the Year.
Rihanna championed inclusivity again with the 2018 launch of Savage x Fenty, a lingerie and loungewear brand that recentered the idea of intimatewear on the female gaze. Rihanna held her inaugural Savage x Fenty fashion show during New York Fashion Week in 2018, with models of all different sizes and dancers wearing sneakers. Since 2019, she has partnered with Amazon Prime Video to livestream the shows on the platform.
In 2023, Rihanna returned to Puma as the creative director of Fenty x Puma.
Rihanna
Are Rihanna and Chopard Heading for a Collaboration?
A campaign image leaked by @rihannanews on Instagram suggests a tie-in is in the works.
Puma Says Forever 21 ‘Blatantly’ Ripping Off Rihanna Designs
The fast-fashion retailer is allegedly selling replicas of Rihanna's Fenty designs for Puma.
Lena Dunham Feels Sexiest in Rihanna’s Designs
"She's the dopest," gushed the actress at Tracy Anderson's NYC flagship opening Wednesday.
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