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Rihanna
Rihanna Stephane Feugere/WWD

Rihanna 

Rihanna, born Robyn Rihanna Fenty on Feb. 20, 1998, is a singer, businesswoman and fashion icon. Signed to Def Jam at 16 years old in 2004, when Jay-Z was the then-president of the record label, the Bajan talent first captivated audiences with her edgy pop-themed music, including the Grammy-winning single “Umbrella,” the ballad “Diamonds” and the hit “Don’t Stop the Music.”  

She's also long captivated fans with her style, mixing streetwear elements with high fashion. She has even collaborated with major fashion players, including Dior, Manolo Blahnik, Armani, Chopard and Puma on collections.  

She won the Fashion Icon award at the 2014 CFDA Fashion Awards wearing a completely sheer, sparkling Adam Selman dress covered in Swarovski crystals. That same year, she assumed the role of creative director of Puma, releasing the sub-brand Fenty x Puma a year later, which offered a platform suede creeper sneaker.  

Her power in the fashion industry hit new heights in 2019 when she announced her Fenty fashion line with LVMH Moët Hennessy Louis Vuitton, which marked the first time a Black woman headed a brand under the company. (The fashion house was paused in 2021, during the COVID-19 pandemic.)  

The line came two years after she debuted Fenty Beauty — one of the most successful celebrity beauty launches — which also sits within LVMH, as part of Kendo, the company's beauty incubator. 

Fenty launched at Sephora with 40 shades of Pro Filt'r foundation meant to suit a wide range of skin tones. The launch altered the landscape of the beauty industry, and prompted many brands to launch deeper complexion shades. In December 2018, Fenty Beauty won the WWD Beauty Inc Award for Digital Innovator of the Year. 

Rihanna championed inclusivity again with the 2018 launch of Savage x Fenty, a lingerie and loungewear brand that recentered the idea of intimatewear on the female gaze. Rihanna held her inaugural Savage x Fenty fashion show during New York Fashion Week in 2018, with models of all different sizes and dancers wearing sneakers. Since 2019, she has partnered with Amazon Prime Video to livestream the shows on the platform.  

In 2023, Rihanna returned to Puma as the creative director of Fenty x Puma. 

Rihanna

Rihanna Reveals Exclusive Photos of Upcoming Savage x Fenty Fashion Show

The lingerie brand's annual fashion show will premiere Nov. 9.

Rihanna Goes Gray for ‘Black Panther: Wakanda Forever’ Premiere in Shimmering Wraparound Rick Owens Dress

The singer will release a highly anticipated new song for the film's soundtrack.

‘Savage x Fenty Volume 4’ Fashion Show Teaser Reveals Cara Delevingne, Anitta and Taraji P. Henson Will Appear in Star-studded Lineup

The lingerie fashion show is set to premiere on Nov. 9.

Rihanna’s Savage x Fenty Unveils Sportswear With Help From Adam Selman

The collection includes lingerie-inspired pieces and a new cast of campaign characters.

Rihanna Readies the Runway for ‘Savage x Fenty Show Vol. 4’ on Prime Video

The singer's video project for her new Savage x Fenty collection is set to debut in November.

Shawn Mendes Making Sweet Music With Tommy Hilfiger

The "Stitches" singer has yielded 1.5 billion media impressions for the PVH brand, illustrating how music…

‘House of the Dragon’ Star Olivia Cooke Tapped for Savage x Fenty Lingerie October Campaign

The actress showcases the brand's latest collection drop.

Rihanna to Headline the 2023 Super Bowl Halftime Show

Rihanna tweeted a photo of her hand holding a football Sunday afternoon.

Why Celebrities Are Investing in Fashion

Oprah Winfrey, Priyanka Chopra and Rihanna are among the celebrities applying their wealth, fame, credibility…

How Amina Muaddi Built a $55M Biz in Just Four Years — and Rewrote the Luxury Footwear Playbook

Underneath the glossy image, Amina Muaddi is cautiously moving her four-year-old brand into its next chapter…

New York Fashion Week’s Security Guards Have Seen and Heard It All

After 30 years of working at fashion shows, Citadel Security Agency's team has witnessed more escapades than…

Spring 2023 NYFW Color Palette Revealed

The dichotomous range of colors reflects the shifting societal mood post-pandemic.

Underwire Bra Sales Surge as Pretty and Political Trends Converge

Sales of sexier styles are up across all ages, while also playing into the post-Roe v. Wade political moment.

Rihanna’s Savage x Fenty Adds Loungewear to the Assortment

The innerwear brand continues to grow across channels and its product assortment.

Rihanna Releases Unexpected Fenty Beauty ‘Ketchup or Makeup’ Lip Collection

The collection is a collaboration with streetwear label MSCHF.