CFOs Take Center Stage at Global Fashion Summit
rhone
Exclusive: The Lead Awards ‘The Defiant 25’ to 2020’s Most Resilient Retailers
The Lead's new 'Defiant 25 of 2020' list honors brands that have displayed resilience in the face of the…
Data-Driven Decisions Shape Rhone’s Agile Supply Chain: Video
Kyle McClure, co-founder and chief product officer of Rhone, shares how shopper data aided the brand's…
Virus Has Rewritten the Store’s Role in Retail, Experts Say
In discussing e-commerce, Rhone CEO Nate Checketts compares brick and mortar "to radio or television in the…
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Brands Adapt to the Virus Economy—Here’s How They’re Finding a Way Forward
Brands from Rhone to Western Rise to Goodlife Clothing revealed their strategies for navigating, and coping…
Rhone Pays Tribute to International Women’s Day with Limited-Edition Capsule
In designing Rhone's first women's product, co-founder Kyle McClure described a desire to bring something…
Rhone Launching Women’s Capsule Collection
The line is intended to honor the women who have helped propel the growth of the men's activewear brand.
Guesst Builds a Home for Brands at The Westchester
The technology platform is moving into its own brick-and-mortar locations.
PriceWaiter Facilitates Bidding Between Consumers and Brands
A marketplace uses artificial intelligence to power negotiations.
Why Billion-Dollar Status Is the Wrong Goal for DTC Startups
In the crowded space of direct-to-consumer brands, startups should focus on a new goal as chasing capital…
Rhone Seeks to Highlight Outstanding Men in New Outliers Campaign
The athletes will be featured on the company's Pursuit blog, as well as on its web site and social media…
SJ Summit Preview: Rhone Co-Founder Kyle McClure on Why Consumer Insights Are Critical in the Emerging DTC Landscape
For men's premium activewear company, Rhone, quality has always trumped quantity when it comes to product…
Rhone to Open First Permanent Store in Hudson Yards
After testing the waters with a series of pop-ups the past several years, the buzzy men's activewear brand…
Rhone Opens Shops at JackRabbit
Three shops will open in New York City this week.
Rhone Creates Walden House Pop-up Experience
The brand's tiny house concept will make stops at locations around the U.S. this year and next.
Rhone Activewear to Introduce GoldFusion Technology
The technology will be used in the company's spring collection and launched via an Indiegogo campaign.