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Short Takes: The North Face’s New Deal, H&M Teams With Lotto, Gymshark’s Beefy Collab and More

Quick hits from the menswear world.

Rhone Launching Resale Platform: ReRhone

The site will sell customer returns that have been vetted by the company.

Rhone Launching Resale Platform: ReRhone

The site will sell customer returns that have been vetted by the company.

Rhone to Focus on Mental Fitness With New 12 Pursuits Program

The monthly initiative is designed to encourage customers to improve their lives on a daily basis.

Shuffle Board: Accelerating Circularity Restructures for Next Phase

Nonprofit founder Karla Magruder transitions to board chair with COO Eileen Mockus steps in and up as CEO…

Rhone Names Matthew Wallace Chief Operating Officer

The industry veteran will join the company's executive management team.

Rhone Redesigns, Expands Hudson Yards Store

The new concept is less industrial and allows the brand to showcase its expanding women's collection.

Rhone Signs Jrue Holiday as Latest NBA Ambassador

He joins Kevin Love who signed on with the company last fall.

Rhone Names Bethany Evans Chief Marketing Officer

She was formerly with The North Face and Southwest Airlines.

NBA Star Kevin Love Is Featured in Rhone’s New ‘Head in the Game’ Campaign

LPGA players Lilia Vu and Lauren Hartlage are also featured in the ads, which focus on mental health.

Rhone Partners With NBA, All-Star Kevin Love on Mental Health Initiative

The brand, player and league will seek to raise awareness of mental as well as physical well-being.

Rhone to Offer Commuter Collection for Women

The brand expanded into a full womenswear line in May.

Performance Lifestyle Brand Rhone Is Getting Into the Made-to-measure Business

Custom Made by Rhone will use 3D technology to create a pattern for shirts that will be completed in two…

Rhone Names ESPN, CorePower Yoga Veterans to Board of Directors

The addition of these executives comes as the brand prepares to launch womenswear.

Rhone to Be Official On-course Apparel Partner to LPGA and Epson Tours

The activewear and lifestyle brand is launching its first comprehensive women's collection in May.