Reformation
Why Brands are Bolstering Direct-to-Consumer Efforts And Redefining Wholesale’s Role
As traditional retail undergoes a transformation, the established wholesale model goes under the…
Reformation Comes Full-Circle With Vintage Shop
The digital brand has opened a vintage-dedicated store on Melrose Avenue.
Reformation to Begin Offering Factory Tours
The born-online contemporary brand moved into expanded factory space this year and will now open it up to the…
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Retailers Turn to Tech Tools to Create Excitement
The "store of tomorrow" is becoming more of a reality for consumers everywhere.
Reformation Debuts Sustainable Denim
Reformation, the L.A.-based brand that lists sustainability as one of its core efforts, is amplifying its…
Reformation to Bow in San Francisco With Tech-Savvy Space
In the age of omnichannel, Reformation is a digital firm that wants its stores to be just as hassle free as…
Reformation Taps Haim for Exclusive New Year’s Eve Collaboration
"It" girls, meet "It" brand.
Reformation to Launch Holiday Capsule Collection on Net-a-porter, Mounts London Pop-Up
The Los Angeles-based, sustainable label launched in 2009 by Yael Aflalo sells its collection via its own web…
Reformation Says ‘I Do’ to Bridal Salon on Melrose
The Los Angeles company gave WWD a first look inside the shop as construction workers put the finishing…
New Generation of Eco-Entrepreneurs Start West Coast Movement
A West Coast movement is building with Outerknown, The Lost Explorer, Bureo, Reformation and other fashion…
Reformation’s RefRecycling Makes Recycling Clothes Easy for Lazy Shoppers
The Los Angeles-based company decided to call a spade a spade when it launched RefRecycling last July…
Build Consumer Loyalty by Combining Fashion With Technology
Brands need to remain true to their core promises but how they deliver those messages and experiences needs…
Fashion Brands On Customizing the Retail Experience
Companies are constantly working to bring something new to the market: something custom-fit, made locally or…
Shoes of Prey Founder on Selling Customization
Companies are constantly working to bring something new to the market: something custom-fit, made locally or…
Reformation Introducing Low Carb Collection
Refscale will use an earth icon on every product page on its Web site and explains exactly what impact each…