Reebok
Reebok to Open Shanghai Fashion Week With See-Now, Buy-Now Runway Show
For the first time, Reebok is trying out the see-now-buy-now business model with the hope of using that…
Adidas Chief Says It’s Time for Reebok to Start Growing Again
After years of efforts to make Reebok profitable again, Adidas AG CEO Kasper Rorsted said he's ready for the…
Dick’s Sporting Goods Is Trading Guns for Golf, Nike and Adidas Apparel
The retailer said it would remove guns from about 120 of its stores, while upping its apparel selections.
WWD Recommends
Reebok Changes Up Its Image With More Unexpected Approach
While this year's creative is being handled by Venables Bell + Partners, Reebok has tapped IPG Deutsch to…
Tommy Hilfiger, Kerby Jean-Raymond, Gabriela Hearst, Phillip Lim Support FGl’s Rising Star Awards
Hilfiger delivered the keynote speech and his wife Dee Ocleppo was among the presenters.
Nicole McLaughlin Talks Sustainable Design, Life on Adidas’ Farm and the Permanence of Books
Three years into her full-time consultancy with Reebok, Nicole McLaughlin is working on her first gallery…
Victoria Beckham Gets Sporty With Launch of Reebok Collaboration
The designer has created her first collection with Reebok that includes unisex looks for the street and gym.
How the Reebok by Pyer Moss Collaboration Is Building Cultural Awareness
The luxury label and athletic brand claimed FN's 2018 Collaboration of the Year award.
Post Malone Crocs Collab Shows the Power of the Influencer
Not every influencer collab takes off, but the right ones can be a cash cow for retailers and brand partners.
Cardi B Signs Reebok Deal
While the specifics of the partnership haven't been revealed, Cardi B will help push Reebok's Aztrek sneaker…
Reebok Taps Jahleel Weaver for #SplitFrom Campaign
Rihanna's stylist and the junior creative director of Fenty stars in Reebok's newest campaign.
Reebok’s Fall Campaign Reintroduces the Aztrek
It features six Nineties-raised tastemakers for a content series titled "Aztrek: 90s Re-Run."
How “Spectacular Failures” Led to Reebok’s Sold-Out Eco-Friendly Cotton+Corn Shoe
Reebok had to misfire before landing on its stylish, eco-smart Cotton+Corn shoe that quickly sold out on its…
Reebok’s High-Tech Sports Bra Takes Inspiration from NASA Spacesuits
The bra's Motion Sense Technology offers stiffening support during high-impact activity while softening to…
Designers, C-suite Athletic Executives Commit to Exercise as Year-round Pursuit
While the $48 billion ath-leisure sector continues to grow, designers and athletic industry executives put…