Reebok
Changing Places in the Athletic Industry: Key Hire and Departures
A few senior-level executives have exited at Reebok, Nike and New Balance.
London Artist Converts Discarded Reeboks Into Upcycled Sneakers
Helen Kirkum reunited with Reebok and its Advanced Concepts program, this time creating a smaller, 20-pair…
It’s Official: Adidas Starts Process to Shed Reebok
Adidas believes a new owner will be able to better nurture Reebok's full potential.
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Reebok’s New Sneaker Serves ‘Busy Woman on the Go’
DailyFit sneaker technology sends air to different zones of the wearer's foot depending on whether she is…
Reebok’s Latest Animated Collab Channels Preschool Fave Peppa Pig
The preschool TV show follows Kung Fu Panda, Tom and Jerry and Minions as the latest kids' franchise to…
Under Armour Updates Curry’s Debut Sneaker for Black History Month
The new colorway is part of a Baltimore-focused collection inspired by a local artist and community leader's…
Reebok’s Wants Women to Be ‘Unapologetically You’ with Latest Activewear Launch
The line includes three highlights: the Studio Mesh Sports Bra, the Lux Racer Medium-Impact Sports Bra and…
Reebok Goes Vegan With Story Mfg. Collab
With the Reebok partnership, Story Mfg. launches its first sneaker since its inception in 2013.
Reebok Says it Has the ‘Official Shoe of Fitness’
The sneaker will launch with multiple upper material options, one prioritizing breathability and the other…
Reebok Re-Releases ‘Sought-After’ Colorways of Lifestyle Running Shoe
Originally released in August last year, the Premier Road Modern silhouette is returning in its solid black…
Reebok’s Kung Fu Panda Collection Continues Streak of Animated Collabs
After debuting Minions and Tom & Jerry capsules late last year, Reebok kicks off 2021 with "Kung Fu Panda"…
What Is in Store for Reebok’s Future?
The athletic company was sold to Adidas in 2006 for $3.8 billion, but it has subsequently been valued at less…
Master P, Former NBA Star Baron Davis Among Suitors for Reebok
A deal would likely bring a major shift to Reebok, which has lost its footing since Adidas acquired the brand…
Reebok to Debut Lakers-Inspired Question Mid New Year’s Eve
Launched in late November, the Alternates basketball pack will close out with an homage to the 2020 NBA…
‘Bike Life’ Subculture Goes Mainstream With New Reebok Drop
The capsule highlights the footwear giant's relationship to inner-city motorsport through the lens of former…