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Reebok

EXCLUSIVE: ABG Sells Equity Stake, Delays IPO

CVC Capital and HPS Investment Partners join BlackRock, Simon and others as investors.

Shaq Diesel and Dame D.O.L.L.A. Star in Adidas-Reebok Collab

With Adidas' Reebok sale just months away, the two brands are teaming up once more for a release inspired by…

Reebok Reuniting With Shaquille O’Neal

The athletic brand tapped two artists to created customized basketball courts in L.A. and Philadelphia.

Reebok Drops Graphene and Gore-Tex-Infused Gear

Reebok is rolling out two tech-forward product lines designed to keep wearers warm from head to toe.

Nature, Film and Architecture Inspire New Reebok Sneakers

Reebok this week announced three new product lines tapping into nature, nostalgia and mid-century design.

Inside Crocs and Reebok’s Sweet and Savory Footwear Collabs

"Need these so bad I could cry," one Instagram user wrote of Crocs' latest drool-worthy collab.

The Wake-Up Call That Sparked Shaq’s Reebok Breakup

The NBA legend explains why he left money on the table with Reebok to pursue a different kind of deal with…

Reebok and Cardi B Drop New Gear

Collaborative partners Cardi B and Reebok will debut their next apparel and footwear drop this Friday.

Cardi B and Reebok Team for Capsule Collection Inspired by New York City

The rapper's latest collaboration with the sneaker brand is inspired by her hometown of New York City.

Reebok’s Human Rights Awards Returns After 14-Year Hiatus

The three recipients of the $100,000 prize discussed how they will use the funds and what corporations can do…

What Reebok’s Deal With ABG Means for the Historic Brand

Reebok has found a new owner, the company behind dozens of brand and retailer acquisitions. The addition of…

Gymshark’s North American President Talks Strategy

The digital-focused brand introduces new products every two weeks.

How Shaquille O’Neal Pushed Authentic Brands Group to Buy Reebok

As an ABG shareholder, the former NBA athlete has achieved a long-held dream.

Adidas Finally Finds a Buyer for Reebok

The agreement comes nine months after rumors began that Adidas was looking to offload the brand it bought for…

Reebok to be Sold to Authentic Brands Group

The blockbuster deal is expected to close in the first quarter of 2022.