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Reebok

Reebok: The Adidas Years Are Officially Over

Reebok president Matt O'Toole said he wants the Boston brand to "reclaim our place in the market."

‘Let Reebok Be Reebok’ Is ABG’s Mantra for the Brand

Authentic Brands Group expects its newest brand to hit $5 billion in global retail sales in 2023.

New Guards Group Will Execute Luxury Collabs With Reebok

New Guards' deal with Authentic Brands Group will make it the operating partner for Reebok across Europe.

New Guards Group to Create High-end Product for Reebok

The brand's soon-to-be-owner, Authentic Brands Group, has signed a deal for the Italian company to market and…

Brandon Maxwell and Walmart Celebrate One Year Together

Walmart's spring Free Assembly and Scoop collections, of which Maxwell is the creative director, launches…

Foot Locker to Carry Exclusive Reebok Footwear Lines in Fall ’22

The 2,900-store chain will offer Reebok collections and styles from NBA legends Allen Iverson and Shaquille…

Reebok to Expand Footprint in Foot Locker Stores

The deal includes exclusives for Allen Iverson and Shaquille O'Neal footwear models.

Shuffle Board: Authentic Brands, Harley-Davidson, Ocean State Tap SVPs, CEO Shift at Lightspeed Commerce

Reebok creative director Kerby Jean-Raymond will step down, while True Fit hired a chief technology officer…

Contract Expiration Leads to Kerby Jean-Raymond Departure From Reebok

Reebok's soon-to-be new owner Jamie Salter said the plan is to focus on more iconic styles in the future.

Kerby Jean-Raymond to Leave Reebok in March

The final Reebok by Pyer Moss collection will arrive in late March, Reebok said.

Kerby Jean-Raymond to Depart Reebok

The designer of Pyer Moss joined the sports brand in 2017.

Victoria Beckham Drops Basketball-Inspired Reebok Collection

Collaborative partners Victoria Beckham and Reebok are at it again, releasing a sixth capsule collection of…

Sneaker, Activewear Production Might Overshoot Demand: NPD

Matt Powell predicted that ensuing promotions and markdowns could "erode the pandemic profit gains."

ABG Adds New Reebok Operating Partner for Middle East and North Africa

ABG has tapped AI Boom Marine as operating partner for Reebok for the Gulf Cooperation Council and the Middle…

ABG Signs Deal to Bring Reebok to Middle East, North Africa

The agreement covers footwear, activewear and sportswear.