Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
<b>Puma</b> Launches New ‘Do You’ Campaign with Cara Delevigne
Puma has debuted a new women’s ad campaign focusing on self-confidence and empowerment with model Cara…
Rihanna Confirms Paris Showings for Fenty Puma
The singer has scheduled two presentations for Sept. 28.
Rihanna Directs Cara Delevingne in New Puma Ads
The 'Suicide Squad' star revealed the news three days ago on her Instagram page.
Puma Launches Supplier Financing Program
When New Yorkers are willing to wait in lines that stretch for a block to buy a pair of Rihanna's completely…
Rihanna’s Debut Puma Collection Hits Stores
Rihanna’s long-awaited Puma collection has finally hit stores, and amid all the hype the…
Rihanna to Make Personal Appearances at NYFW Shopping Events
Rihanna will appear at Bergdorf Goodman and Six:02 on Sept. 6.
Rapper Young Thug Stars in Puma’s Fall ’16 Classics Campaign
Puma has teamed up with rapper Young Thug to promote throwback styles. In the Fall ’16 classics campaign…
Rihanna Said Eyeing Paris for Next Fenty Puma Collection
The music star had launched the collection last February during New York Fashion Week.
Rihanna’s 24-Hour Fenty Puma Shopping Exclusive
The brand will not show at New York Fashion Week, and will hold retail events at Bergdorf Goodman and Six:02…
Gucci, Puma Help Lift Kering to “Very Good” Quarter
Kering reported its earnings for the first half of the year and credited growth in its luxury and sport…
Adidas Predicts 2016 Profit Will Hit the Billion-Euro Mark, Kylie Jenner and Rihanna Drive Sales at Puma
German sporting goods group Adidas raised its 2016 outlook for the fourth time this year Thursday.
<em>Bolstered by Women</em>, Puma Reports Robust Q2 Growth
Rihanna and Kylie Jenner are turning out to be solid investments for Puma. The German footwear company…
LVMH Stock Climbs 7.5 Percent
LVMH stock rose more than 7 percent for its biggest one-day gain since 2015, pulling other luxury stocks…
Rihanna, Kylie and Euro Tournament Drive Puma’s Growth
Revenues were driven by apparel, which was boosted by the Euro soccer tournament in which five national teams…
Fenty Rihanna Collection to Release Gray Slide Sandal, Reissue Previous Colorways
The slides' prior two shipments have sold out.