Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
How Cara Delevingne, Karlie Kloss & Gigi Hadid Are Changing the Face of Fitness
Model-centric campaigns — targeted to the underserved female market — are emphasizing the holistic person…
Year In Review: The Power of Celebrity Endorsement in 2016
Never underestimate the power of celebrity. In footwear, superstars have the power to transform a brand with…
<b>Puma</b> Creepers Top Lyst’s 2016 Footwear Trends
Online fashion retail site Lyst has released their 2016 fashion trends recap, based on consumer data…
Rihanna Is Crowned With Shoe of the Year Honor at the FN Achievement Awards
"It makes me so proud to be a woman, to be a young woman from Barbados, especially," Rihanna said of…
How Rihanna and Puma Dreamed Up the Most Desirable Shoe of 2016
The Fenty Puma Creeper will be named Shoe of the Year at FN's Achievement Awards on Nov. 29.
Rihanna’s Fenty Puma Line Introduces Velvet Creeper Styles
They are the latest introduction from the megastar's twisted streetwear brand.
Rihanna and Kylie Jenner Lead Puma to Another Winning Quarter
Puma pulled some impressive sales numbers during its third fiscal quarter, and the company is crediting star…
Macy’s Posts Another Quarter of Declining Sales; Nordstrom Cuts Outlook Despite Increase in Comps
Plus, e-tailers Yoox Net-a-Porter Group and Zalando reported revenue growth.
Puma Net Almost Doubles in Q3
Usain Bolt's performance at the Olympics in Rio and the Fenty Puma by Rihanna clothing collection's launch…
Puma and Kylie Jenner Drop New ‘Fierce’ Trainers
Taking a page from brother-in-law Kanye West, new Puma signee Kylie Jenner is debuting her own signature…
Puma <em>Bolsters Growth</em> At Kering During Q3
To their much-hyped designer collections with Rihanna and Kylie Jenner to their recently launched campaign…
Cara Delevingne Documentary to Be Released
Film distributor Revolver Entertainment, which is headquartered in London, will sell off the documentary at…
<b>The Weeknd</b> Teams up with Puma for Sneaker Collab
Grammy-winning R&B singer The Weeknd is the latest star to team up with Puma as a new global brand ambassador…
Vionnet, Purple Magazine Party in Paris
Charlotte Casiraghi, Anja Rubik, Edie Campbell and Arizona Muse were among the guests.
Fenty Puma by Rihanna RTW Spring 2017
Rihanna took her second Puma collection to Paris Fashion Week, showing a lineup that merged the worlds of…