Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Celebrities Front Row at Puma Fall 2024 Ready to Wear: Becky G, Caleb McLaughlin and More
GloRilla, Becky G, Emily Ratajkowski, Caleb McLaughlin and more sat front row at Puma's NYFW show.
Puma Says it Expects Geopolitical, Macroeconomic Issues to Persist in 2024
The brand's 2023 results were impacted in part by the devaluation of the Argentine Peso.
Fashion Has ‘Long Way to Go’ Identifying Forced Labor Risks
No single company revealed a full list of sourcing countries for three or more raw materials designated as…
Under Armour Names New Chief Product Officer, President of Americas
The appointment of Yassine Saidi and Kara Trent are part of CEO Stephanie Linnartz's team building process.
Dior and Puma Head to New York, Carlos Alcaraz Packs His Vuitton Trunk
Dior will show its pre-fall collection in New York in April, Puma is returning to NYFW, Louis Vuitton designs…
Puma Plans a Return to New York Fashion Week on Feb. 8 at the Park Avenue Armory
The last time Puma showed in New York was September 2022 with its Futrograde show.
Lululemon, Victoria’s Secret Top Air Cargo Emissions Offenders, Advocacy Group Says
Lululemon transports around 30 percent of its products manufactured in Vietnam and Sri Lanka by plane…
Rihanna Combines Purple Faux Fur With Chanel Leather Jacket for Fenty x Puma Sneaker Launch Party
The songstress celebrated her Fenty brand's latest collaboration with Puma on the Creeper Phatty sneakers.
We Tested the PUMA Palermo Sneakers That Are Setting Lifestyle Shoe Trends for 2024
These retro shoes are a cute, comfortable choice for everyday wear.
Eli Gindi Snags Tenants for Las Vegas Shopping Center Opening in 2025
The New York garmento turned real estate developer, whose family founded Century 21 department stores…
Scoot Henderson Reveals Signature Puma Sneaker
The Portland Trail Blazer player is the 10th NBA rookie to receive a signature sneaker during his first…
Puma Is Eyeing Circulose for Future Products
At COP28 on Tuesday, the sportswear maker's chief sourcing officer said it was "looking at options" regarding…
Puma Makes Strides in Environmental Sustainability With New Biodegradable Re:Suede Sneaker
The Re: Suede experiment, a Zeology suede and hemp sneaker set atop TPE outsoles, produced a sneaker that can…
Fashion Brands Gear Up for the Las Vegas Grand Prix
Brands like Puma, Tumi, Boss and many others are hosting events and activations ahead of Formula 1's highly…
Lauren London Talks New Puma Collab Inspired by Personal Journey & Finding Inner Peace
"I always say there's a purpose to pain," she told FN.