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private label

Are Exclusive Brands the Real Amazon Threat?

With all the hand-wringing over Amazon's private labels, it's easy to overlook the e-commerce giant's…

99 Percent of Amazon’s Private-Label Shoppers Are Satisfied with Product Quality

Consumers report a growing awareness of, and satisfaction with, Amazon's private-label products, according to…

Most Amazon Brands are Duds, Not Disrupters, Study Finds

When competing in apparel where household names dominate, such Amazon brands as "A for Awesome" kids' wear…

Zalando Chops Private Labels in Quest for Bigger Fashion Prize

Zalando is paring its roster of private-label fashion to woo more established brands alongside the likes of…

Private Label Brands Emerge From the Shadows, Leading the Way at Shoptalk

Private label collections have evolved from unglamorous workhorses to a central part of product assortments…

Amazon’s Juicing Private-Label Profits by Outsourcing Development

Amazon is reportedly taking a shortcut to private-label profits by asking brands to create exclusive products…

Are You Giving Consumers the Newness They Crave?

Retailers are stepping up their private-label offerings to deliver the constant supply of newness consumers…

Amazon Branded Women’s Apparel Sales Languish, Report Finds

Amazon's private label fashion push is falling short, with most of its brands for women selling fewer than…

How Retailers are Balancing Private-Label Profits and Pitfalls

Retailers are focused on achieving healthier foot traffic and margins, and they're relying on private label…

Amazon Ups its Assault on National Brands With Private-Label Accelerator

Seemingly encouraged by the results of its initial foray into in-house brands, the company wants to launch…

Amazon Bows Another Private Label Brand, Meraki, in Europe

Amazon is accelerating its push into apparel in Europe with the launch of its fourth collection, Meraki.

Are Amazon Private Brands a $25 Billion Threat?

One analyst expects Amazon's private-label apparel to generate $25 billion by 2022.

Who Exactly is the 2018 Private-Label Shopper?

Though the term “private label” long has been associated with cheaper, generic knockoffs of well-known…

How Private Label Collections Are Giving Amazon the Upper Hand

Has apparel retailers' move toward private label unwittingly created consumers that are no longer brand…

Report: Amazon Sets Sights on Activewear With Private Label Launch

As the go-to aesthetic for the last few years, activewear has been running hot, but thanks to Amazon, the…