prAna
Columbia Sportswear Wants Younger, More Active Customers
Columbia Sportswear's increase in marketing spend is part of its Accelerate Growth Strategy, targeting…
Columbia Has Too Much Footwear While Prana Sales Plunge 32%
Columbia Sportswear expects cut $200 million in inventory this year and said China is its fastest-growing…
Sustainability is a Work in Progress, But Top Brands Are Pushing the Envelope
Brands such as Prana, LVMH and Burberry, as well as denim mills like Artistic Milliners and Saitex are paving…
Prana Hits 100% Plastic-Free Packaging Milestone
The California brand has "officially" attained its goal of using only 100 percent plastic-free packaging with…
Denim Brands Take On the Industry’s Plastic Problem—One Polybag at a Time
There's no getting around it: the fashion industry is drowning in plastic, and the single-use polybag is a…
Prana Launches ‘Movement’ to Tackle Fashion’s Packaging Problem
Prana is launching a Responsible Packaging Movement that dovetails with its own commitment to eliminate…
PrAna Commits to Using 100 Percent Organic Cotton in Its Garments
In its own effort to support the sustainable clothing movement, lifestyle clothing brand PrAna will make the…
Bealls Opens First Bunulu Store in Florida
Bealls Inc., the century-old Florida chain of outlet and department stores, is diving into the Millennial…
US-Made Yogasmoga Takes On Activewear Market With $74M Valuation
An activewear brand has to offer something extra-special in order to stand out in a segment dominated by…
Sourcing Q&A: Active Brands prAna and Cushe Talk Textiles, Certifications and Costs
With the rise of performance textiles, sourcing the best fabrics can take an activewear brand on a worldwide…
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