performance denim
Wool’s Worth: Mills Explore the Performance Benefits of Wool Denim
Wool isn't just for winter, knits, or outdoor gear anymore.
Duer Performance Denim Brand Adding Stores, Expanding in Europe
The brand founded by denim guru Gary Lenett 10 years ago operates eight stores and has nearly 1,000 wholesale…
Paige Denim’s Transcend Fabric Turns 10
Paige Denim is celebrating a decade of comfort this summer.
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Denim Mills Prepare F/W 25-26 Fabrics for Workwear, Quiet Luxury and Comfort
Mills are shifting away from Y2K trends.
How Levi’s Is Preparing for Another Season of Record-Breaking Heat
The brand will introduce two new warm-weather products early this year.
DTC Chat: Gary Lenett on Expanding Duer’s Physical Store Footprint
The brand plans to double its retail footprint in 2023.
World’s First Airbag Jeans Hit the Market
Airbag Inside Sweden AB has unveiled the "safest motorcycle jeans in the world."
Gymnast-Turned-Designer Finds a Common Ground in Activewear and Jeans
Nancy Rose of Nancy Rose Performance explained how the shift from activewear to denim helped her business.
Performance Denim Brand Duer to Open Store on LA’s ‘Streetwear Row’
Canadian performance denim and apparel brand Duer announced this week plans to open its second U.S…
US Denim Mills Reimagines Seasonless Denim with First Workwear Line
STURDENIM is a chic, yet professional denim workwear range for field specialists from aviators and artists to…
Asics Calls for People to Run For a Good Cause—in Jeans
In honor of Mental Health Awareness Month, Asics will host a virtual Blue Jean Mile competition calling for…
Hiut Denim Adds Polygiene Stay Fresh Technologies to Jeans
Treated with Polygiene's Stays Fresh technologies, Hiut Denim's new jean is tailor-made for commuters.
Evolution of Denim by Edasi Exceeds Kickstarter Goal
New brand Edasi announced Tuesday that it has raised over $115,000 from more than 1,000 backers through a…
Ariat Expands Denim Workwear Collection for Women
Outdoor apparel brand Ariat introduced its Rebar line, a workwear collection for women featuring durable…
Wrangler Updates Riggs Workwear Line for Women
Wrangler updates Riggs Workwear line to include performance denim with four-way stretch for women.