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Pantone

Scientists Discover a New Color ‘Olo’ With Lasers

It could be a while before the ultra-saturated blue-green is used in fashion or consumer products.

Pantone’s NYFW Fashion Color Trend Report Encourages Experimentation

The fall 2025 range serves up nurturing and reliable color choices with a bit of pop.

Pantone’s NYFW Fashion Color Trend Report Encourages Experimentation

The fall 2025 range serves up nurturing and reliable color choices with a bit of pop.

Pantone Names Mocha Mousse, a Warm Brown, Color of the Year 2025

Pantone has selected a brown hue as its Color of the Year for 2025, echoing consumers, brands and…

‘Mocha Mousse’ Is Pantone’s 2025 Color of the Year

Foodies, designers, makeup artists and interior designers are all fans of the milk chocolate-leaning hue.

Pantone Color of the Year, Through the Years

For a quarter of a century, Pantone Color of the Year has helped shape trends and capture the culture…

Pantone Fashion Color Trend Report Plays Up Natural Shades

Forecasters culled colors from the natural world and are serving up some surprises.

Pantone Fashion Color Trend Report for NYFW Plays Up Natural Shades

Forecasters culled colors from the natural world and are serving up some surprises.

Pantone’s Color Insider Gets to the Root of Trends

The team behind Pantone Color of the Year has launched a color intelligence service with trend forecasting…

Pantone’s Color Insider Gets to the Root of Trends

The team behind Pantone Color of the Year has launched a color intelligence service with trend forecasting…

Dunkin’ Donuts Serves up Apparel, April Fool’s Day Name and Supposedly 5,000 Coffee Choices

Dunkin' Donuts has a new name for a day and has introduced a capsule collection of apparel for a limited…

How Oscar Night Sparkle Could Translate to Shoppers Around the World

Oscar night delivered plenty of sparkle, thanks to Da'Vine Joy Randolph, Ryan Gosling, Lupita Nyong'o, Margot…

Pantone’s ‘Potent and Powerful’ Forecast for London Fashion Week

Retro colors top the global color authority's forecast for the fashion event.

Practical, Seasonless Colors Top Pantone’s Forecast for NYFW

The colors in Pantone's New York Fashion Week forecast reflect the city's direct attitude.

Pantone Fashion Color Trend Report for NYFW Fall 2024: So Long Barbiecore, Hello Practicality

Diversity, slower fashion trends and socioeconomic strains factor into the top 10 list.