NPD
Sneakernomics: Second Quarter Performance for the U.S. Athletic Footwear and Activewear Markets
The calendar was kinder to the second quarter than the first, but challenges still remain in the athletic…
NPD: US Denim Sales Rebound in 2016
Recent denim sales reveal the importance of offering newness and basics at retail. The NPD Group reported…
Why Brands Are Moving Towards Waterproof
Modern consumers want to ensure their shoes survive an impromptu rainstorm and brands are following up by…
WWD Recommends
Adidas Ramps Up Efforts to Outrun Nike
Nike’s days as number one in the U.S. footwear market might be numbered, if Adidas gets its way. Adidas…
NPD: Millennials Shop for <em>Signature</em> Items
It might be time to rethink those orders of black and brown shoes. Millennial consumers search for statement…
Customization: Craze or Here to Stay?
Millennials are unique unicorns—or so the data shows. A 2015 study on millennials by American Express found…
Denim Makers in Active Pursuit of Innovation
The old adage, “If you can’t beat ’em, join ’em,” may—to some extent—be surfacing in the denim world right…
New Study Reveals What Really Drives Consumers to Buy
Millennials may be buying more items than their non-Millennial counterparts, but they aren't the be all and…
NPD: Warmer Weather, Consumer Preference Alter Outdoor Category
There's been no shortage of articles discussing an unseasonably warm 2015 or retailers blaming lackluster…
Year in Review: When Denim Accepted Athleisure
In 2015, we asked, “What’s the deal with athleisure?” The buzzword became a full-blown category as denim…
Activewear Sales Gain Momentum in Apparel Market
The activewear business is on fire. Consumer demand has been building significantly since 2012 for stylish…
New Study: What it Takes to Win Millennial Shoppers
It might take a little song and dance to get a Millennial shopper’s attention as new research shows it…